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Canon A580

Dennis Hissink
PMA 2018 Report
Sunday 3rd, February 2008
Posted by: Dennis Hissink

Canon announces the launch of a new A-series compact camera with powerful new features that say bye-bye to blur and offer enhanced point-and-shoot capability. The Canon PowerShot A580 camera includes brand-new blur-reducing Motion Detection Technology, plus new technology evolutions. Canon’s Face Detection Technology now features Face Detection White Balance, and Red-Eye Correction, can now remove red-eye automatically as the user shoots. The Canon A580 camera also has a Face Select & Track function. The 8.0 Megapixel Canon PowerShot A580 digital camera offers 4x optical zoom, a 2.5-inch LCD monitor and an optical viewfinder, plus new Easy mode.

Canon A580

Canon PowerShot A580 digital camera
“The emphasis on the new Canon PowerShot A580 digital compact is on taking the hassle out of everyday image-making, while providing Canon’s hallmark design and manufacturing excellence. Canon leads the field in image quality because it relies on intelligent solutions, not quick fixes,” said Mogens Jensen, Head of Canon Consumer Imaging Europe. “The newly released Canon digital camera incorporates class-leading features to combat common problems like camera shake and subject blur, without sacrificing overall image quality.”

Canon PowerShot A580
• 8.0 Megapixels
• 4x optical zoom
• New Easy mode
• 2.5” LCD monitor
• Optical viewfinder

Canon A580

Canon A580 - Ultimate blur solution
With new Motion Detection Technology, Canon provides a comprehensive and intelligent solution to blur. Activated in High ISO Auto mode, Motion Detection Technology takes information from multiple sources - Face Detection Technology, scene brightness and subject movement. The Canon A580 then calculates the minimum boost in ISO levels (between ISO 80-800) necessary to compensate for that motion. The wide range of inputs and precision of the Motion Detection algorithms ensure that Canon’s system avoids trading reduced blur for an unnecessary increase in image noise.

Canon A580 - Face Detection Technology
Face Detection White Balance and Face Select & Track are included in the Canon PowerShot A580 digital camera, enhancing portraits and people shots taken in a wide range of situations. Face Detection White Balance sets the white balance for the face detection frame, in addition to the focus, exposure and flash set by previous versions of Face Detection. The result is portraits with natural skin tones, in all environments whether lit by artificial, natural, or mixed light sources. Face Select & Track follows a user-selected face around the frame, ensuring that the best results are achieved at the moment the photographer shoots.

Canon A580

Canon PowerShot A580 - Red-Eye Correction
Red-Eye Correction is enhanced for 2008. In addition to Red-Eye Correction in playback, the Canon PowerShot A580 now features automatic Red-Eye Correction in shooting. Auto Red-Eye Correction detects and removes red-eye as the user shoots, for natural, red-eye free images.

Canon PowerShot A580 camera - Auto Focus
New AF Point Zoom allows the photographer to magnify the AF frame when the shutter button is pressed half way, so that facial expressions can be checked before shooting. AF performance in low light has been significantly improved to achieve focus in scenes at around one stop darker, so that users can now take excellent shots in low-light conditions where they would have been unobtainable before.

Canon A580

Other introduced Canon digital cameras
Canon EOS 450D
Canon IXUS 80 IS
Canon PowerShot A590 IS
Canon PowerShot A580
Canon PowerShot A470

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).