PMA 2018 Report
Canon announces the launch of a new A-series compact camera with powerful new features that say bye-bye to blur and offer enhanced point-and-shoot capability. The Canon PowerShot A580 camera includes brand-new blur-reducing Motion Detection Technology, plus new technology evolutions. Canon’s Face Detection Technology now features Face Detection White Balance, and Red-Eye Correction, can now remove red-eye automatically as the user shoots. The Canon A580 camera also has a Face Select & Track function. The 8.0 Megapixel Canon PowerShot A580 digital camera offers 4x optical zoom, a 2.5-inch LCD monitor and an optical viewfinder, plus new Easy mode.
Canon PowerShot A580 digital camera
“The emphasis on the new Canon PowerShot A580 digital compact is on taking the hassle out of everyday image-making, while providing Canon’s hallmark design and manufacturing excellence. Canon leads the field in image quality because it relies on intelligent solutions, not quick fixes,” said Mogens Jensen, Head of Canon Consumer Imaging Europe. “The newly released Canon digital camera incorporates class-leading features to combat common problems like camera shake and subject blur, without sacrificing overall image quality.”
Canon PowerShot A580
• 8.0 Megapixels
• 4x optical zoom
• New Easy mode
• 2.5” LCD monitor
• Optical viewfinder
Canon A580 - Ultimate blur solution
With new Motion Detection Technology, Canon provides a comprehensive and intelligent solution to blur. Activated in High ISO Auto mode, Motion Detection Technology takes information from multiple sources - Face Detection Technology, scene brightness and subject movement. The Canon A580 then calculates the minimum boost in ISO levels (between ISO 80-800) necessary to compensate for that motion. The wide range of inputs and precision of the Motion Detection algorithms ensure that Canon’s system avoids trading reduced blur for an unnecessary increase in image noise.
Canon A580 - Face Detection Technology
Face Detection White Balance and Face Select & Track are included in the Canon PowerShot A580 digital camera, enhancing portraits and people shots taken in a wide range of situations. Face Detection White Balance sets the white balance for the face detection frame, in addition to the focus, exposure and flash set by previous versions of Face Detection. The result is portraits with natural skin tones, in all environments whether lit by artificial, natural, or mixed light sources. Face Select & Track follows a user-selected face around the frame, ensuring that the best results are achieved at the moment the photographer shoots.
Canon PowerShot A580 - Red-Eye Correction
Red-Eye Correction is enhanced for 2008. In addition to Red-Eye Correction in playback, the Canon PowerShot A580 now features automatic Red-Eye Correction in shooting. Auto Red-Eye Correction detects and removes red-eye as the user shoots, for natural, red-eye free images.
Canon PowerShot A580 camera - Auto Focus
New AF Point Zoom allows the photographer to magnify the AF frame when the shutter button is pressed half way, so that facial expressions can be checked before shooting. AF performance in low light has been significantly improved to achieve focus in scenes at around one stop darker, so that users can now take excellent shots in low-light conditions where they would have been unobtainable before.