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Pentax Optio S12

Ralf Jurrien
PMA 2018 Report
Sunday 3rd, February 2008
Posted by: Ralf Jurrien

The new Pentax Optio S12 digital compact camera offers the highest technology in the smallest possible body. Ultra-compact dimensions and high-quality design are immediately recognizable in the typical Pentax style. Inside the 12 megapixels resolution with digital "Shake Reduction" and "Face Recognition" function complete the superb features for this state-of-the-art compact camera. The Pentax S12 camera further features a clear and bright 2.5’’ TFT Colour LCD Monitor with 232,000 pixels and Anti-reflection Coating. The Pentax Optio S12 is an ultra-compact, high-end lavishly equipped digital camera in a stunning aluminium body. The camera features easy to understand menus for simple operation.

Pentax Optio S12

Pentax Optio S12 - Face Selector
Furthermore the Pentax Optio S12 offers a movie Function with 30 fps and portrait recognition with Face Selector. The Face Selector works via fully automatic focusing and exposure – automatic object recognition within the autofocus frames. The autofocus and exposure set according to the object position so that exact focus and proper skin tones are assured, even in backlighting conditions. Suitable programmes for any shooting situation are further included into the Pentax Optio S12 digital camera. The programmes include: Program Automatic, Night scene, Video, Sound recording, Landscape, Flowers, Portrait, Natural Skin Tones, Sand+Snow, Sport, Kids, Pets, Food, digital “Shake Reduction“ (SR), Text, Frames.

Pentax Optio S12 - Specifications
• 12 Megapixel CCD; 1/1.7’’ CCD
• Ultra-compact with 2.5’’ TFT Monitor
• 3x optical zoom: f/ 2.8-5.4 / 7.9-23.7mm (38 - 114mm in35mm film format)
• Digital “Shake Reduction“ for picture and video modes; sensitivity to ISO 3200
• Full automatic mode and
• 18 Picture Modes
• Available in attractive colours: silver, black, pink and metallic blue
• 21 MB internal memory
• Dimensions: 87 (W) x 54 (H) x 21 (D) mm
• Weight 130g operational
• Available: Spring 2008

Pentax S12 modifications from Optio S10
• Resolution 12 Megapixel
• 6x digital zoom
• Sensitivity: ISO 50 to ISO 3200
• Digital Shake Reduction and Face Recognition AF & AE in all modes of operation
• 18 different Picture modes
• Available in four attractive colours

Other introduced Pentax digital cameras
• Pentax K20D
• Pentax K200D
• Pentax Optio S12
• Pentax Optio M50
• Pentax Optio E50
• Pentax lens range

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).