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Sony CyberShot DSC-W150

Ilse Jurrien
PMA 2010 Report
Sunday 3rd, February 2008
Posted by: Ilse Jurrien

Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with the new Sony CyberShot W150 digital camera that teams fantastic HD image quality with easy-to-use features. Available in a choice of up-to-the-minute colour options, the Sony CyberShot W150 stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, the Sony W150 is packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. The new 8.1 effective megapixel Sony Cyber-shot W150 will be available throughout Europe in Mid April 2008. Price has not yet been determined.

Sony CyberShot DSC-W150

Sony CyberShot DSC-W150 digital camera
With a resolution of 8.1 effective megapixels, the premium Sony CyberShot W150 offers a bright 2.7-inch Clear Photo LCD. The new Sony camera also features a powerful 5x zoom Carl Zeiss wide angle lens, plus Smile Shutter, Face Detection, Super Steady Shot and Intelligent Scene Recognition.

Sony W150 - Face Detection technology
The Sony developed BIONZ image processor inside the Sony DSC-W150 powers improved Face Detection technology, now with even faster tracking plus the ability to recognise faces that are further from the camera. In addition, Face Detection can now distinguish automatically between children and adults, adjusting exposure, skin tone and red-eye reduction for great portraits with any subject.

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Sony CyberShot DSC-W150

Sony Cyber Shot DSC-W150 - Detecting smiles
Another Sony first, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame. A new Smile Level setting lets you fine-tune the threshold before a picture’s taken, from a gentle smile to a huge grin.

Sony CyberShot W150 - D-Range optimiser
Also powered by the BIONZ processor, the D-Range Optimiser automatically adjusts exposure and contrast for natural-looking results. It’s highly effective with strongly backlit scenes where there’s a risk of losing high- and low-light detail.

Sony W150 camera - ISO 3200
Sensitivity on the Sony Cyber-Shot W150 is boosted to a maximum ISO 3200 for successful low-noise shots without flash indoors or in dim lighting conditions. It’s teamed with Super SteadyShot optical image stabilisation, delivering a powerful Anti-Blur solution for clearer handheld pictures in low light or at higher zoom settings.

Sony CyberShot DSC-W150

Sony Cyber-Shot W150 - HD Output
An HD Output on the CyberShot W150 lets you enjoy your memories in super-size on your BRAVIA TV or any HD Ready display. Connecting to any PhotoTV HD compatible television or display (via optional output adaptor cable) delivers even more incredible Full HD picture quality with extraordinary detail and realism.

Sony CyberShot W150 - Easy to use camera
Despite superb image quality and advanced shooting functions, the Sony CyberShot W150 is brilliantly simple to use. First-time users will appreciate the friendly on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality. There’s also an optical viewfinder that offers extra familiarity for compact camera users switching to digital. The new Sony Cyber-shot W150 will be available throughout Europe mid April 2008

Sony CyberShot DSC-W150
• 8.1 effective megapixels
• Carl Zeiss 5x optical zoom lens with 30mm wide angle
• High-resolution (230k dot) 2.7-inch Clear Photo LCD
• BIONZ processor powers Smile Shutter and Face Detection
• Super Steady Shot
• HD Output
• Intelligent Scene Recognition
• Four colour options: Silver, Black, Red and Gold

Sony CyberShot DSC-W150

Other introduced Sony CyberShot digital cameras
Sony CyberShot H10
Sony CyberShot W170
Sony CyberShot W150
Sony CyberShot W130
Sony CyberShot W120
Sony CyberShot W110
Sony CyberShot T300
Sony CyberShot S780
Sony CyberShot S750

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).