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Sony CyberShot DSC-W130

Mark Peters
PMA 2010 Report
Sunday 3rd, February 2008
Posted by: Mark Peters

Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with the new Sony CyberShot W130 digital camera that teams fantastic HD image quality with easy-to-use features. Available in a choice of up-to-the-minute colour options, the Sony CyberShot W130 stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, the Sony W130 is packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. The Sony CyberShot W130 boasts 8.1 effective megapixel resolution, plus Smile Shutter, Face Detection, Super SteadyShot and a 4x Carl Zeiss optical zoom lens.

Sony CyberShot DSC-W130

Sony W130 - BIONZ image processor
The Sony developed BIONZ image processor inside the Sony W130 powers improved Face Detection technology, now with even faster tracking plus the ability to recognise faces that are further from the camera. In addition, Face Detection can now distinguish automatically between children and adults, adjusting exposure, skin tone and red-eye reduction for great portraits with any subject.

Sony Cyber Shot W130 - Smile Shutter function
Another Sony first, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame. A new Smile Level setting lets you fine-tune the threshold before a picture’s taken, from a gentle smile to a huge grin.

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Sony CyberShot DSC-W130 - D-Range optimiser
Also powered by the BIONZ processor, the D-Range Optimiser automatically adjusts exposure and contrast for natural-looking results. It’s highly effective with strongly backlit scenes where there’s a risk of losing high- and low-light detail.

Sony W130 camera - Low-noise photography
Sensitivity on the Sony Cyber-Shot DSC-W130 is boosted to a maximum ISO 3200 for successful low-noise shots without flash indoors or in dim lighting conditions. It’s teamed with Super SteadyShot optical image stabilisation, delivering a powerful Anti-Blur solution for clearer handheld pictures in low light or at higher zoom settings.

Sony Cyber-Shot W130 - HD Output
An HD Output on the CyberShot W130 lets you enjoy your memories in super-size on your BRAVIA TV or any HD Ready display. Connecting to any PhotoTV HD compatible television or display (via optional output adaptor cable) delivers even more incredible Full HD picture quality with extraordinary detail and realism.

Sony CyberShot DSC-W130

Sony CyberShot W130 - On-screen function guide
Despite superb image quality and advanced shooting functions, the Sony CyberShot W130 is brilliantly simple to use. First-time users will appreciate the friendly on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality. There’s also an optical viewfinder that offers extra familiarity for compact camera users switching to digital. The new Sony Cyber-shot W130 will be available throughout Europe mid February 2008

Sony CyberShot DSC-W130
• 8.1 effective megapixels
• Carl Zeiss 4x optical zoom lens
• 2.5-inch LCD
• BIONZ processor powers Smile Shutter and Face Detection
• Super Steady Shot
• HD Output
• Three colour options: Silver, Black and Pink

Other introduced Sony CyberShot digital cameras
Sony CyberShot H10
Sony CyberShot W170
Sony CyberShot W150
Sony CyberShot W130
Sony CyberShot W120
Sony CyberShot W110
Sony CyberShot T300
Sony CyberShot S780
Sony CyberShot S750

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).