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Sony CyberShot DSC-W120

Ralf Jurrien
PMA 2008 Report
Sunday 3rd, February 2008
Posted by: Ralf Jurrien

Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with the new Sony CyberShot W120 digital camera that teams fantastic HD image quality with easy-to-use features. Available in a choice of up-to-the-minute colour options, the Sony CyberShot W120 stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, the Sony W120 is packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. The Sony CyberShot W120 boasts 7.2 effective megapixel resolution, plus Smile Shutter, Face Detection, Super SteadyShot and a 4x Carl Zeiss optical zoom lens.

Sony CyberShot DSC-W120

Sony W120 - Face recognition technology
The Sony developed BIONZ image processor inside the Sony W120 powers improved Face Detection technology, now with even faster tracking plus the ability to recognise faces that are further from the camera. In addition, Face Detection can now distinguish automatically between children and adults, adjusting exposure, skin tone and red-eye reduction for great portraits with any subject.

Sony Cyber Shot DSC-W120 - Smile Shutter
Another Sony first, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame. A new Smile Level setting lets you fine-tune the threshold before a picture’s taken, from a gentle smile to a huge grin.

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Sony CyberShot W120 - D-Range optimiser
Also powered by the BIONZ processor, the D-Range Optimiser automatically adjusts exposure and contrast for natural-looking results. It’s highly effective with strongly backlit scenes where there’s a risk of losing high- and low-light detail.

Sony W120 - Super SteadyShot image stabilisation
Sensitivity on the Sony Cyber-Shot DSC-W120 is boosted to a maximum ISO 3200 for successful low-noise shots without flash indoors or in dim lighting conditions. It’s teamed with Super SteadyShot optical image stabilisation, delivering a powerful Anti-Blur solution for clearer handheld pictures in low light or at higher zoom settings.

Sony Cyber-Shot W120 - HD Output
An HD Output on the CyberShot W120 lets you enjoy your memories in super-size on your BRAVIA TV or any HD Ready display. Connecting to any PhotoTV HD compatible television or display (via optional output adaptor cable) delivers even more incredible Full HD picture quality with extraordinary detail and realism.

Sony CyberShot DSC-W120

Sony CyberShot W120 - Optical viewfinder
Despite superb image quality and advanced shooting functions, the Sony CyberShot W120 is brilliantly simple to use. First-time users will appreciate the friendly on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality. There’s also an optical viewfinder that offers extra familiarity for compact camera users switching to digital. The new Sony Cyber-shot W120 will be available throughout Europe end February 2008.

Sony CyberShot DSC-W120
• 7.2 effective megapixels
• Carl Zeiss 4x optical zoom lens
• 2.5-inch LCD
• BIONZ processor powers Smile Shutter and Face Detection
• Super Steady Shot
• HD Output
• Four colour options: Silver, Black, Blue and Pink

Other introduced Sony CyberShot digital cameras
Sony CyberShot H10
Sony CyberShot W170
Sony CyberShot W150
Sony CyberShot W130
Sony CyberShot W120
Sony CyberShot W110
Sony CyberShot T300
Sony CyberShot S780
Sony CyberShot S750

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PMA 2009 - The digital SLR camera market is booming. Compared to last year the DSLR camera sales increased with impressive numbers and it seems the digital SLR camera has become a mass consumer product. New entry level D-SLR cameras with 6 Megapixels surprisingly were welcomed very well by the amateur photographer and it seems that within this segment of the digital camera market the resolution range of 6 - 10 Megapixel fulfils the need of the amateur photographer. Without lenses the digital SLR camera would not be complete and it is for that reason we see a huge number of digital SLR lens introductions appear this year. There are multiple camera manufacturers offering their best own brand solution for its DSLR camera, but there are even more specialized lens manufacturers who offer an impressive number of lens solutions too. Keep your eye on the digital SLR lens section of this PMA 2009 report for the latest introductions!