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Sony CyberShot DSC-T300

Ilse Jurrien
PMA 2010 Report
Sunday 3rd, February 2008
Posted by: Ilse Jurrien

There are cameras that just take great pictures. And then there’s the new Sony Cybershot T300 from Sony. Available in a choice of couture silver, black and red finishes, the Sony T300 stands apart from other digital cameras with its svelte lines and audacious vertical-format styling. Looks apart, it’s a powerhouse of advanced Sony technology that makes it easy to shoot and share breathtaking images. Picture quality and responsiveness is assured by the Sony BIONZ image processing engine that improves the speed and accuracy of autofocus, exposure control, white balance and colour adjustment functions. It also boosts sensitivity to a maximum ISO 3200 for low-noise shots without flash indoors or in dim lighting conditions.

Sony CyberShot DSC-T300

Sony optical image stabilisation
Teamed with Super SteadyShot optical image stabilisation, this Double Anti-Blur solution ensures clearer handheld pictures, especially in low light or at higher zoom settings. The BIONZ processor also powers the D-Range Optimiser, adjusting exposure and contrast for natural-looking results, especially in strongly backlit scenes where there’s a risk of losing high- and lowlight detail. A new DRO Plus mode processes each image region separately for even more lifelike, balanced exposures with the trickiest scenes.

Sony Face Detection technology
The improved Face Detection technology can now distinguish automatically between children and adults, adjusting exposure, skin tone and red-eye reduction for great portraits with super-quick subject tracking. For even more fun when you’re shooting, Smile Shutter waits until the subject smiles before automatically firing the shutter. It’s great for capturing relaxed portraits and special moments with young children who won’t always smile on demand. Used in conjunction with Face Detection, it can be primed to fire the shutter when either a child or adult smiles.

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Sony CyberShot DSC-T300 Digital Camera
In a Cyber-shot first, the Sony T300 now features Intelligent Scene Recognition that takes the guesswork out of selecting the right camera settings in a range of common shooting situations. In Advanced mode, the camera takes two shots - one with standard automatic settings and the other with optimised settings - allowing you to pick your favourite. Other standout features include the large, widescreen 3.5-inch Clear Photo LCD Plus touchscreen. With an extremely high resolution of 230k dots, it’s ideal for viewing your photos and showing them off to friends. There’s also a high quality Carl Zeiss Vario-Tessar lens with a powerful 5x zoom range that brings distant subjects closer with superb clarity.

Sony Cyber-shot T300 Features
• 10.1 effective megapixels
• Carl Zeiss 5x optical zoom lens
• 3.5-inch 230K dot Clear Photo LCD plus Touchscreen
• BIONZ processor powers Smile Shutter and Face Detection
• Intelligent Scene Recognition
• Super SteadyShot
• HD Output
• Three colour options: Silver, Black and Red

Sony CyberShot DSC-T300

Sony T300 Extra features
After shooting, the Sony CyberShot DSC-T300 makes it easy to keep track of your shots. New ‘Date View’ mode displays your shots as thumbnail images on an on-screen calendar, while ‘Favourites’ mode only displays shots that you’ve selected. In addition, ‘Filter by Faces’ automatically sorts pictures containing children, babies and smiles - great if you’ve got loads of portraits to sift through.

Sony Cybershot T300 Price & Availability
Your memories will look even better in super-size as Slideshows with Music on your television set. Connecting the Sony Cybershot DSC-T300 to any PhotoTV HD compatible BRAVIA television or HD Ready display (via optional output adaptor cable) delivers even more incredible Full HD picture quality, with extraordinary detail and realism. Shooting in 16:9 high-resolution mode also makes it easy to create beautiful prints with the same widescreen aspect ratio as HD television. The Sony CyberShot DSC-T300 will all be available throughout Europe from beginning March 2008.

Sony CyberShot DSC-T300

Other introduced Sony CyberShot digital cameras
• Sony CyberShot H10
• Sony CyberShot W170
• Sony CyberShot W150
• Sony CyberShot W130
• Sony CyberShot W120
• Sony CyberShot W110
• Sony CyberShot T300
• Sony CyberShot S780
• Sony CyberShot S750

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).