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Sony CyberShot DSC-S780

Ilse Jurrien
PMA 2010 Report
Sunday 3rd, February 2008
Posted by: Ilse Jurrien

The Cyber-shot S-Series expands with the Sony CyberShot S780 digital camera, delivering great-looking pictures plus smart features without breaking the bank. Attractively priced to appeal to entry-level photographers, the slim new Cyber-shot S780 puts amazing images within everyone’s reach. With a high-quality Sony 3x optical zoom lens and a high resolution of 8.1 effective megapixels, the range-topping Sony CyberShot S780 produces detail-packed images that look amazing blown up as A3 sized prints. The Sony CyberShot S780 offers Face Detection. This powerful Sony-developed technology can track up to three faces in the frame at a time, adjusting focus and exposure for clear, beautifully exposed portraits of friends and family.

Sony CyberShot DSC-S780

Sony S780 - Lithium Ion battery
The Sony Cyber-Shot S780 is the first CyberShot S-Series model to use a high-capacity Sony lithium ion battery instead of standard alkaline cells. This ensures a thinner, lighter profile than previous S-Series cameras. In addition, the slim-line battery takes up less space than conventional cells when you’re carrying spares in a pocket or bag: great when you’re away from home for longer periods and don’t want to run out of power.

Sony CyberShot S780 - High sensitivity mode
The Sony CyberShot S780 lets you capture clear, blur-free pictures without the aid of flash if you’re shooting in low light or on cloudy days. Selecting ‘High Sensitivity’ mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.

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Sony Cyber-Shot DSC-S780 - 2.5-inch LCD screen
A new multi-point autofocus mode ensures sharp, accurately focused images, even when your subject is moving or isn’t in the centre of the frame. Pictures and camera settings can be viewed clearly on the large, high resolution 2.5-inch LCD screen. It’s great for composing and viewing shots as well as reading menus and camera settings. With a wide display viewing angle, everyone can get a clearer picture of your memories, too. Touching a button on the Sony DSC-S780 switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There’s also an on-screen Histogram mode that displays image brightness in graphical form - useful if you’re fine-tuning exposure settings for the best possible results.

Sony Cyber Shot S780 - Camera settings
Digital camera newcomers will appreciate the handy display of functions like flash, macro and self-timer settings. There’s also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial. The Sony S780 digital camera can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining. The Sony CyberShot S780 will be available throughout Europe from end March 2008.

Sony CyberShot DSC-S780
• 8.1 effective megapixels
• 3x optical zoom lens
• 2.5-inch LCD
• Face Detection
• Compact, ergonomic body
• Up to ISO 1250
• Lithium ion battery

Sony CyberShot DSC-S780

Other introduced Sony CyberShot digital cameras
Sony CyberShot H10
Sony CyberShot W170
Sony CyberShot W150
Sony CyberShot W130
Sony CyberShot W120
Sony CyberShot W110
Sony CyberShot T300
Sony CyberShot S780
Sony CyberShot S750

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).