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Olympus SP-570 UZ digital camera

Ralf Jurrien
PMA 2018 Report
Thursday 31st, January 2008
Posted by: Ralf Jurrien

The Olympus SP-570 UZ is here with the world’s first 20x wide optical zoom. Enjoy more photographic flexibility than ever with an expansive wide angle perfect for capturing group photos or breathtaking panoramas. Conversely, use the 20x zoom (equiv. to 26-520mm on a 35mm camera) to get up close at a football game or out in nature where subjects could be easily disturbed. In addition, Dual Image Stabilisation eliminates blur caused by camera shake - and you never have to miss a moment with the advantage of sequential shooting at up to 13.5 frames per second! The Olympus SP-570 UZ digital zoom camera arrives in stores in March 2008. Price has not yet been determined.

Olympus SP-570 UZ

Olympus SP570 UZ - Zoom & Super Macro
An incredible 20x wide optical zoom gets you the most natural shots possible. Zoom in close on a child’s face without disrupting play, or capture the majesty of a bird soaring through the sky. Then use the broad wide angle for architectural photography - including incredible panoramas - all with the help of a generous 6.9cm/2.7” LCD for impeccable framing and reviewing ease. Meanwhile, Super Macro mode expands your creative control even further with the ability to shoot from a minimum distance of 1cm! Additional integrated innovations include Face Detection, Shadow Adjustment and BrightCapture Technology, which automatically ensure the perfect exposure and sharpness of human subjects and shadowy areas as well as improving shots taken in low-light conditions.

Olympus SP-570UZ - FL-50R and FL-36R wireless flash units
For ambitious flash photographers, besides a hotshoe the Olympus SP-570 UZ’s compatibility with the FL-50R and FL-36R wireless flash units allows for perfect illumination without the need for inconvenient cables. Furthermore, this model even offers the ability to manually adjust focus and zoom levels using the lens ring. And the inclusion of preset scene modes as well as automatic and manual (P/A/S/M) settings makes for utmost versatility in any situation.

Olympus SP-570 UZ camera - Features
• 20x optical zoom - from extreme close-ups to stunning scenes
• 10 Megapixels to make poster-size prints
• Avoids blur thanks to Dual Image Stabilisation
• Don't miss the moment with high-speed 13.5fps sequence shooting
• Face Detection Technology for perfectly focused faces
• P/A/S/M exposure modes for creative freedom
• 23 scene modes for the best results in different situations
• See and share images on the 6.9cm/2.7" LCD
• Better low light shooting thanks to BrightCapture Technology
• Great for shots of flowers and detail from as close as 1cm with Super Macro mode
• Liven up your memories with movie recording with sound
• TruePic III image processor for faster image handling and higher image quality
• 38 languages on board
• Dioptric correction
• Flexible shooting with internal memory or using xD-Picture Card
• Olympus Master software 2.03 including Muvee Pack trial version plus 4 AA batteries
• TCON-017 teleconversion lens and CLA-10 adapter ring optionally available for maximum of 884mm (or 4420mm when combined with digital zoom)

Olympus BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus SP-570 UZ

Olympus Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

Olympus Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

Olympus Shadow Adjustment Technology
A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.

Olympus Wireless Flash Control
The user can control wireless flash units remotely - eliminating the need for extra cables - by using the built-in flash as the system’s master unit. Control options include the ability to independently regulate flash mode and compensation settings for up to three groups of flashes, four channel settings to avoid interference as well as a wide range of brightness levels.

Olympus SP-570 UZ

Other introduced Olympus digital cameras
• Olympus SP-570 UZ
• Olympus Mju 1030 SW
• Olympus Mju 850 SW
• Olympus Mju 1020
• Olympus Mju 1010
• Olympus Mju 840
• Olympus FE-350
• Olympus FE-340
• Olympus FE-310

Olympus SP-570 UZ

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).