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Olympus Mju 1010 digital camera

Ralf Jurrien
PMA 2010 Report
Thursday 31st, January 2008
Posted by: Ralf Jurrien

The latest addition to Olympus’ popular Mju series has it both: potency and style. Equipped with an impressive 7x optical zoom range, users can choose the power they want. The elegant Mju 1010 makes it easy to capture distant subjects in full detail, and incorporates an extra large 6.9cm / 2.7” HyperCrystal LCD. Topped off with features such as Dual Image Stabilisation and Face Detection Technology, this 10.1 Megapixel model delivers crystal-clear photos even when creating poster-size prints. The stylish Olympus Mju 1010, which comes in a sleek body in a choice of Starry Silver, Midnight Black and Royal Blue, is also sure to go as long as you need it to with an LI-50B rechargeable battery for an increased lifespan of up to 25%.

Olympus Mju 1010

Olympus Mju 1010 - Face Detection technology
With the Olympus Mju 1010, achieving outstanding image quality is child’s play. The Olympus Mju 1010 incorporates illuminated buttons for improved navigation in low-light conditions as well as BrightCapture Technology for better shots in night-time situations and Face Detection Technology. As an alternative to still pictures, movie recording with sound is available. And to ensure better picture quality and faster performance, the TruePic III image processor is incorporated in the new Olympus Mju 1010 digital compact camera. The Olympus Mju 1010 will hit the shelves in February 2008.

Olympus Mju 1010 - Features
• 7x optical zoom (37-260mm) for exciting close ups
• 10.1 Megapixels to make poster-size prints
• 6.9cm/2.7" HyperCrystal LCD with extra bright display even in brilliant sunlight
• 23 scene modes for the best results in different situations
• Sleek, metal body in a choice of three colours: Starry Silver, Midnight Black and Royal Blue
• Underwater shooting up to a water pressure equivalent of 40m possible in combination with optional underwater case PT-042
• Avoids blur thanks to Dual Image Stabilisation
• Face Detection Technology for perfectly focused and exposed faces
• Correct exposure of other image areas
• Better low light shooting thanks to BrightCapture Technology
• New in-camera panorama function
• Liven up your memories with movie recording with sound (VGA resolution 30fps)
• TruePic III image processor for faster image handling and higher image quality

Olympus Mju 1010

Olympus Mju 1010 - BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus Mju1010 - Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

Olympus Mju 1010

Olympus Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

Olympus Mju 1010 camera - HyperCrystal
A high-grade, fully-transmissive technology used in LCDs, which employs an additional layer at the bottom of the LCD to reflect light from external light sources. This enhances the brightness of the LCD, so even in direct sunlight images are displayed sharply and improved contrast compared to that of conventional displays. Also, it provides for particularly wide viewing angles without glare or shadow, so images can be framed from a variety of angles and viewed by several people at once.

Olympus Mju camera - TruePic III image processor
Olympus’ newest-generation image processing engine. It automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.

Olympus Mju 1010

Other introduced Olympus digital cameras
Olympus SP-570 UZ
Olympus Mju 1030 SW
Olympus Mju 850 SW
Olympus Mju 1020
Olympus Mju 1010
Olympus Mju 840
Olympus FE-350
Olympus FE-340
Olympus FE-310

Olympus Mju 1010

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).