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Olympus FE-340 digital camera

Mark Peters
PMA 2010 Report
Thursday 31st, January 2008
Posted by: Mark Peters

Cameras from the Olympus FE series are renowned for their extreme user-friendliness, great image results and attractive price. The latest edition continues this tradition and adds new highlights. From the freedom to enjoy wide-angle performance to the power of up to 5x zoom, the Olympus FE-340 let you see and do more. 8.0 Megapixel resolution ensures the impeccable capture of every last detail while still leaving room to crop. And thanks to its large LCD, shots can be easily framed and captured at a moment’s whim. Boasting remarkable power in a compact form, the Olympus FE-340 puts advanced features into the entry level segment. The new Olympus FE340 arrives in stores in February.

Olympus FE-340

Olympus FE-340 - Simplicity
Built on the “one button, one function” design principle, the Olympus FE-340 digital camera is fun and easy to use and allows intuition to be your guide. The menu is available in an incredible 38 languages, ensuring operation is a cinch no matter your native tongue. Precision Olympus optics with extra zooming power delivers superior image quality. Furthermore, additional integrated features such as Super Macro mode for ultra-detailed shots make this attractively-priced camera a great choice for great photos every time.

Olympus FE340 - 5x Optical zoom
Take things up a notch and get closer with the Olympus FE-340. It incorporates a 5x zoom (equiv. to 36-180mm) to get you right in where you want to be. Its ultra-slim metal body also comes in four expressive colours including silver, black, blue and pink making this attractive and compact camera a charming addition to any purse or pocket. In addition, integrated Face Detection Technology delivers beautifully exposed and focused subjects every time, while 8.0 Megapixels and a large 6.9cm LCD provide detailed views of shots. A choice of 18 scene modes ensure that there will be one to suit whatever photographic situation you come into contact with.

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Olympus FE-340 - Features
• 5x optical zoom (36-180mm) for exciting close ups
• 8.0 Megapixels for poster-size prints
• Super-slim all-metal body to always be at your side
• See and share images on the 6.9cm/ 2.7" LCD
• 18 scene modes for best results in different situations
• Better low-light shooting thanks to BrightCapture Technology
• TruePic III image processor for faster image handling and higher image quality
• Choose your favourite from 4 colours: Silver, Black, Blue or Pink
• Liven up your memories with movie recording with sound (VGA resolution 30fps)
• Face Detection for perfectly focused and exposed faces
• "One button, one function" design principle and guide function for easy operation
• Great for shots of flowers and detail with Super Macro Mode
• Video out to easily enjoy your images on a TV
• Flexible shooting with internal memory or using xD-Picture Card

Olympus FE-340

Olympus FE-340 - BrightCapture Technology
A technology developed for better shooting results in low light situations. It works in two ways: i) All available pixel information from the image sensor is used to provide a view on the LCD that’s up to four times brighter than conventional types, to make framing easy even in dark surroundings. ii) In certain shooting modes sensitivity is increased (resolution is sometimes reduced), which results in well-exposed images with accurate colour reproduction, high contrast and definition, even when not using the flash. Scene modes that benefit from BrightCapture Technology include Candle, Night Scene and Available Light.

Olympus FE340 - Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed.

“One button, one function” design principle
Controlling the camera becomes child’s play. All essential functions like shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button.

Olympus FE-340

Other introduced Olympus digital cameras
Olympus SP-570 UZ
Olympus Mju 1030 SW
Olympus Mju 850 SW
Olympus Mju 1020
Olympus Mju 1010
Olympus Mju 840
Olympus FE-350
Olympus FE-340
Olympus FE-310

Olympus FE-340

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).