Panasonic Lumix DMC-LS80
PMA 2010 Report
Panasonic is pleased to introduce a new Lumix digital camera DMC-LS80 that combines easy-to-use advanced functions and AA-battery operation convenience. Newly developed Lumix DC VARIO lens system with 3x optical zoom (equivalent to 33-100mm on a 35mm film camera) fits in its compact body and renders clear image to edges. The CCD has been upgraded to 8.1-megapixel high resolution to correspond to trimming or prints in larger size. Both external and internal design is re-examined throughout to enhance the ease of operation. The Panasonic Lumix DMC-LS80 surely offers entry-level users an ultimate ease and convenience to let them enjoy shooting beautiful pictures and will be available in silver, black & pink.
Panasonic Optical Image Stabilizer
At the heart of the Panasonic DMC-LS80's super-easy operation is a comprehensive Intelligent mode that combines four distinct features aimed at making it easy to capture perfect images. First is Mega O.I.S. (Optical Image Stabilizer), a system that helps eliminate blurring due to hand-shake. Second is Intelligent ISO Control, a system that fights motion blur by detecting if the subject moves and adjusting the ISO sensitivity and shutter speed setting according to the degree of motion and light conditions. Last but not least is the Auto Macro mode, the camera automatically switches to the Macro mode according to its shooting distance with the subject. The Quick AF system allows the camera to start focusing on the subject even without pressing a shutter button halfway, to get best result out of a shutter chance by minimizing the AF time. All these functions act automatically, so you don't have to think about them each time conditions change. You enjoy effortless, trouble-free shooting in any situation, as well as the satisfaction that comes with capturing beautiful photos.
Intelligent LCD function
The Panasonic Lumix DMC-LS80 digital camera further offers a range of features that enhance usability and add convenience. The Intelligent LCD function which comes with the 230,000-dot high resolution monitor, detects lighting condition and controls brightness level of the LCD in 12 fine steps, to offer the display with best appropriate clarity in any situations. The Easy Zoom feature shifts the lens instantly to full zoom at the touch of a dedicated button. The High Sensitivity mode offers recording at max. ISO 6400 thanks to the Venus Engine III. It also carries an internal memory of 24 MB (approx.) and is compatible with large-capacity SDHC memory cards, giving users more flexibility in recording.
Panasonic Lumix DC VARIO lens
The 8.1-megapixel Panasonic DMC-LS80 packages a superb LUMIX DC VARIO lens with 3x optical zoom (35mm film camera equivalent: 33-100mm) into a compact body. A crystallization of Panasonicís advanced lens technologies, the LUMIX DC VARIO lens comprises 6 elements in 5 groups, including 3 aspherical lenses with 4 aspherical surfaces, delivering outstanding optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 4.8x by using the centre part of the CCD. The Easy Zoom feature shifts the lens instantly to full 3x optical zoom power at a touch of a dedicated button, and with a second touch, the zoom ratio is further extended to 4.8x by activating the Extra Optical Zoom function.
Panasonic Lumix DMC-LS80 Suppress motion blur
Panasonic incorporates both MEGA O.I.S. (Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control system to detect and suppress motion blur into all Lumix digital cameras, which are the industryís most advanced countermeasures against blurring. While hand-shake is the single biggest cause of blurry images, it is not the only one. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped. Incorporating Panasonic's Intelligent ISO Control, Lumix cameras are the first in the world to fight motion blur by themselves. This system detects whether or not the subject is moving. If it is, the system automatically raises the ISO setting accordingly, allowing the camera to shoot at a higher shutter speed. If the subject is not moving, the camera shoots at a low ISO setting and captures beautiful, natural-looking photos.
Panasonic Intelligent ISO Control
Intelligent ISO Control is included as one of the corrections in certain scene modes used to shoot subjects that are often moving, such as Sports, Baby and the Pet mode. Simply select the mode that best suits the subject, and Intelligent ISO Control provides the optimal corrections, making it easy to capture crisp, clear photos. One more convenient function is the Auto Macro mode which automatically switches the camera in and out of macro mode by measuring the focusing distance. The Quick AF system allows the camera to keep focus on the subject even without pressing a shutter button halfway, to get best result out of a shutter chance by minimizing the AF time. All these intelligent functions act automatically, requiring no additional setting so the photographer can concentrate on taking the spur-of-the-moment.
Panasonic Venus Engine 3
With its multi-task image processing capability, the Venus Engine III boasts outstanding response time. Shutter release time lag is as short as 0.005 second. In the consecutive shooting mode, it is possible to shoot at 2.5 frames per second in full resolution. And in High-Speed Burst shooting mode, it fires off an incredible 5.5 shots per second. You also get unlimited consecutive shooting which lets you keep snapping until the memory card is full. The Venus Engine III also supports a new High Sensitivity mode that lets the Panasonic DMC-LS80 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.
Panasonic LS80 Large 2.5-inch high-resolution LCD
The Panasonic DMC-LS80 incorporates an easy-to-see 2.5-inch large Intelligent LCD for comfortable viewing during both shooting and playback. The resolution has been doubled compared to the predecessor Panasonic Lumix DMC-LS75, to boast 230,000-dot high resolution. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors under bright sunlight, and boosts signals by the pixel-mixed readout method when shooting under low-lit conditions. Detecting the lighting condition precisely and automatically controls the brightness at a total of 12 fine steps, this function offers the display with best appropriate clarity in any situations without using extra energy. The High Angle mode, which can be accessed quickly and easily in Quick Menu, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.
Panasonic HD photo and wide-aspect motion pictures
With TV screens getting bigger and picture definition getting higher, consumers want to be able to view higher-quality still images and motion pictures. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on Panasonicís Viera TV, with its internal SD card slot. With the Panasonic DMC-LS80, you can shoot high-definition 1920 x 1080 pixel photos that are ideal for full-screen viewing on a wide-screen (16:9) TV. Panasonic also offers the DMW-SDP1 HDTV Photo Player, which makes it easy to view a slideshow of Lumix photos in 1080i high-definition quality. In addition to recording standard VGA (640 x 480), the Panasonic DMC-LS80 can record WVGA (848 x 480) motion pictures at 30 frames per second. Fitting a wide-screen TV perfectly, these wide Ėaspect motion images make for extremely impressive viewing. A microphone has been added to allow recording motion picture with voice.
Panasonic Lumix DMC-LS80 Other features
The Panasonic DMC-LS80 digital camera runs on two AA batteries, which are easily available anywhere so that you don't have to worry about battery life wherever you go. The Panasonic DMC-LS80 shoots 180 images with included Alkaline batteries and 470 images with optional Ni-MH rechargeable batteries (Typical capacity : 2600mAh / Minimum capacity : 2450mAh). All new Lumix cameras incorporate a REC/PLAYBACK mode switch. This helps photographer to instantly switch between recording mode and playback mode, knowing which mode the camera is now in. The GUI (Graphic User Interface) has been upgraded to look more futuristic in terms of design and color. The view screen also looks wider and clearer because all icons have been relocated to the sides. A total of 20 scene modes assist you to take more beautiful picture in wide range of situations. Around 24 MB of internal memory is built-in to back up the SDHC/SD Memory Card recording and copying.