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BenQ X800

Mark Peters
PMA 2010 Report
Sunday 3rd, February 2008
Posted by: Mark Peters

BenQ announces the launch of the world’s slimmest 8 Megapixel digital camera at 9.8mm. Equipped with a bright 3-inch LCD display, Prism Type 3x optical zoom lens, Face-Tracking and Super Shake-Free mode, the BenQ DC-X800 allows consumers to capture precious memories with high quality pictures. The portable media player function also allows consumers to watch video and listen to MP3s, and is an ideal travel partner wherever you go. The super slim BenQ X800 features a bright 3-inch LTPS LCD and a prism-type lens which is housed entirely in the camera body, making the thinnest design possible. When zooming in on an image, all of the lens’ movement takes place inside the camera.

BenQ X800

BenQ X800 camera - Face tracking
In particular, the BenQ DSC X800 can capture close objects with its 1cm micro shooting function. It also features a steel breast plate that is matted and cozy to hold and a glossy black/red steel cover in hair-line finishing for an added touch of elegance. To ensure high quality pictures, the BenQ DC-X800 is equipped with a unique S.S.F. (Super Shake Free) shooting mode. If consumers are bumped or jostled while taking a picture, the S.S.F. mode will help to compensate for this and eliminate unwanted blurs. The BenQ X800 also features an Auto Face Tracking Function that can auto-focus on up to nine faces.

BenQ DC-X800 compactcamera - Media and Sensitivity
The new BenQ DC X800 is an ideal portable media player in offering audio and video multimedia player functionality that is built into the camera. Consumers can watch favorite MPEG-4 videos or listen to their favorite tunes with the accompanying ear-phones which also offer high quality audio. When recording videos, the BenQ DC-X800, with its built-in MPEG-4 format, records 30 frames per second at 640 x 480 VGA resolution for a smooth video/audio stream. Furthermore, the BenQ X800 is designed to work perfectly even in darkly-lit environments with support of a high sensitivity up to ISO 4000 so that pictures are captured in their natural lighting and without flash bulbs.

BenQ X800

BenQ DC-X800 digital camera - Lighting and Balance
Equipped with Z-Lighting and Wize Zoom, the BenQ DSC X800 ensures high-quality pictures whether in the dark or at a distance. With patented Z-lighting, users can adjust the lighting and the balance of their photo in playback mode. Wise Zoom provides consumers with a 30x zoom effect in VGA size when focusing in on a certain area at a distance.

BenQ DCS X800 - Ratio and Memories
The BenQ DSC X800 also supports both 4:3 and 16:9 aspect ratios, allowing consumers to share their pictures on a variety of different devices. With a variety of built-in shooting modes, the BenQ DC X800 allows consumers to capture memories quickly and easily. The BenQ DSC X800 will be available worldwide in Q1, 2008.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).