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Kodak EasyShare Z1285 digital camera

Dennis Hissink
PMA 2010 Report
Thursday 31st, January 2008
Posted by: Dennis Hissink

At the Consumer Electronics Show (CES) in Las Vegas nine digital Kodak camera’s were introduced. Among them the new Kodak Z1285 digital compact camera. The Kodak EasyShare Z1285 is offers 12.0 Megapixels and a 5x optical zoom lens. According to Kodak the camera incorporates a professional quality Schneider-Kreuznach Variogon lens which delivers high quality sharpness and remarkable precision. More pixels mean you can crop and enlarge, and still have great image quality images. The 35-175 mm optical lens is an average fast one with f/2.8-f/5.1 aperture. 5x digital zoom allows you to get even closer. The Kodak EasyShare Z1285 digital compact camera is available immediately at $199.95.

Kodak EasyShare Z1285

Kodak Z1285 camera - Internal memory
The new Kodak Z1285 features a 2.5-inch format high resolution color LCD. View pictures with brilliance and clarity on the wide-angle, high resolution 2.5 in. (6.4 cm) color display. Whether you shoot your pictures vertically or horizontally, view them right-side-up with the orientation sensor. In review mode, quickly magnify up to 8X, fast scroll through pictures, or view multi-up. 64MB internal memory, the SDHC/SD flash memory card expansion slot lets you keep shooting longer.

Kodak EasyShare Z1285 digicam - HDTV and Picture quality
With the Kodak EasyShare Z1285 you are able to capture HD picture quality in 16:9 format. Via the HD interface you can view your picture in High Definition on an HDTV or other HDTV devices. But it is not only capturing HD still images, the Kodak Z1285 is also able to capture HD quality video with MPEG-4 compression. The compression is using less memory giving you a long video capture time. The optional Kodak EasyShare HDTV dock lets you view your photos on your HDTV and elevate your high definition experience. Connect to your KODAK HDTV Dock however you want; place your Kodak EasyShare Z1285 camera on it, use an SD card, USB flash drive, or card reader attached to the USB port The camera can playback HD video at 720p and 1080i resolution.

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EasyShare Z1285 compact camera - Capture and Create
Capture and create consistently great pictures by utilizing on-camera features such as cropping, high ISO, smart scene mode, and Kodak Perfect Touch Technology. The Kodak EasyShare Z1285 offers faster shutter speeds meaning you can capture the details in low light conditions and fast action situations. The Kodak Z1285camera automatically selects from ISO 100 to ISO 3200 based on lighting conditions. ISO 3200 available at 3.1 MP, 2.2 MP, 2.1 MP, and 1.2 MP setting in P/M mode.

Kodak EasyShare Z1285 box content
• Kodak Z1285 camera
• USB cable
• Wrist strap
• Guide getting started
• Kodak EasyShare software
• Custom camera insert for optional Kodak EasyShare dock

Kodak EasyShare Z1285

Kodak EasyShare Z1285 digital camera - Color Science Image Processing Chip
The exclusive Kodak Color Science Chip provides vibrant, true-to-life colors in every picture. A new high speed digital processor chip, advanced algorithms, and hardware acceleration features let the Z1285 make simultaneous, split-second decisions to produce rich, vibrant, true-to-life colors in almost any lighting situation. Every time you click the shutter, the Kodak Color Science Chip performs an instantaneous and advanced analysis of collected scene data to identify and adjust multiple factors that influence picture quality. Scene light source is detected and adjustments are made to capture bright whites and true, vivid colors under difficult lighting conditions, fluorescent, tungsten, or daylight. Scene content is analyzed for luminance, focal distance, subject matter orientation, and color to determine the correct exposure and capture the natural details, accurate flesh tones, and rich colors you see in your composition.

Kodak EasyShare Z1285 photo camera - Share and Internal memory
The Kodak Z1285 is part of the Kodak EasyShare System, so sharing your pictures is amazingly simple. Just press Share. Sharing starts right on the back of the camera. Have a picture you want to share? Tag it using the exclusive on-camera Share button and it will be ready to print or e-mail later. Use the Favorites feature to keep your special pictures close without filling up your internal memory.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).