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Casio Exilim EX-Z100 digital camera

Dennis Hissink
PMA 2010 Report
Thursday 31st, January 2008
Posted by: Dennis Hissink

Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced introduces the new Casio Exilim Z100 just in time for Spring. The Casio Exilim EX-Z100, while naturally offering significant enhancements in function and performance, focuses on style with a new body shape that keeps height to a minimum and exudes a sense of premium design quality. With its newly developed lens, the Casio Z100 camera gives users the freedom to enjoy a range of different photo styles, from wide angle to telephoto. The Casio Exilim EX-Z100 includes a highly visible Super Clear LCD as well as Casio’s AUTO BEST SHOT scene recognition function that automatically chooses an appropriate shooting mode.

Casio Exilim EX-Z100

Casio Exilim Z100 - Shutter
The new Casio Z100 also features the Auto Shutter function, which enables users to take the picture just at the moment of a lovely smile or at the instant that hand shake ceases. Using Auto Shutter, the camera automatically detects the right moment and takes the photo. “We are continuously developing new features that take advantage of digital technology, and we introduced the Snap Video mode on our digital cameras. By using Apple’s superior video technology we believe people will find more ways to enjoy Snap Video,” said Susumu Takashima, a managing director and head of digital camera development at Casio Computer Co., Ltd.

Casio Z100 camera - iLife and iPhoto
"Every new Mac ships with iLife '08, featuring a major new version of iPhoto and a completely reinvented iMovie," said Ron Okamoto, Apple's vice president of Worldwide Developer Relations. "Casio's fantastic new line of EXILIM digital cameras works seamlessly with iLife'08, which makes creating incredible video and still photos easier than ever."

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Casio Exilim cameras - User friendly and Customers
By constantly pursuing new applications for the latest technologies and functionality, Casio has been able to offer its customers beauty, enjoyment and convenience in digital camera-based photography that was not previously possible. With the release of this new lineup of Exilim digital cameras, which are extremely user friendly and can be used in many new ways, Casio hopes that many more customers will have even more enjoyable experiences with cameras.

Casio Exilim EX-Z100

Casio Exilim EX-Z100 - Zoom and Wide angle
The high resolution, 10.1 Megapixel Casio Exilim Zoom EX-Z100 features an EXILIM series first - a 4x optical zoom lens that can shoot as wide as 28 mm (equivalent). Also, in addition to the usual recognition technologies, the intelligence of these cameras has been enhanced. They incorporate automatic scene differentiation and allow the shutter to be released automatically, thanks to Casio’s commitment to keep improving the convenience offered by digital cameras.

Casio Exilim EX-Z100

Casio Ex-Z100 - Photographic enjoyment
The Casio Z100 allows zoom photography between 28 mm and 112 mm (35 mm film camera equivalent). This increases photographic enjoyment, from wide angle photography suitable for capturing large subjects or shooting up close in small spaces, right through to telephoto work. The new thinner, smaller body of the Casio Exilim EX-Z100 was made possible without sacrificing high resolution image quality using a newly developed 1/2.3 inch CCD. The high resolution images can be used to create beautiful prints even when enlarged or when the image is cropped.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).