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Olympus E-3 reviewed in Istanbul

Dennis Hissink
PMA 2010 Report
Friday 23rd, November 2007
Posted by: Dennis Hissink

Not even 3 weeks after returning from my trip to Kenya, where I attended the EOS Safari on the invitation of Canon, I found the next invitation on my digital doormat. This time it concerned an invitation from Olympus to Istanbul, Turkey, for the introduction of the long expected successor of the E1 to the press. Journalists from all over the world were flown into Turkey in groups to join the ten day event. Besides a number of Dutch colleagues, the Belgian and English press were also present during my stay. Upon our arrival at Istanbul's Atatürk airport a bus took us to the famous Topkapi palace. A guide gave us a tour through this beautiful cultural heritage and we were able to visit a few sections.

Olympus E-3

Olympus E-3
The Olympus E3 is based on the FourThirds System. The first camera based on this system is the Olympus E-1, so far still a much belauded D-SLR camera thanks to its stability and solidness. The fact that a successor was coming up was known for at least a few years and I must admit that Olympus did not only leave us in suspense but also the FourThirds system camera photographer. And when the full specifications were announced it was still waiting for our first acquaintance with the E-3. Although the model I used in Istanbul during the E-3 event was not equipped with the final firmware (0.9) we still got permission to publish the test pictures made with this model. Do keep in mind that there is no end conclusion to be drawn as far as image quality is concerned because of the pre-production status of the model.

lala

Olympus E-3 reviewed in Istanbul Turkey
My first acquaintance with the Olympus E-3 is positive. The expectations were quite high, also because it concerned a successor of the Olympus E-1 that already proved itself in practice. The Olympus E-1 may be looked upon as a semi-pro DSLR camera but got surpassed from all sides in the last few years. The one thing that remained through the years is its reliability and its solidness, features that are of indescribable value to a photographer. Continue to read the full coverage about the Olympus E-3 at LetsGoDigital.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).