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Sony Alpha A700 Review

Dennis Hissink
PMA 2010 Report
Monday 29th, October 2007
Posted by: Dennis Hissink

The Sony Alpha A700 is equipped with a newly developed 12.2 MP CMOS image sensor and works with a focal length multiplier of 1.5x. The housing consists of a combination of aluminum alloy and polycarbonate and is mostly waterproof and dustproof thanks to extra attention that has been paid to the closure of covers etc. The weight of a tad less than 800 grams (778 grams without lens) is pleasant to work with and makes the camera lie stable in my hand. The beautiful large sized LCD screen on the back of the Sony A700 is definitely breathtaking. This 3-inch high resolution LCD screen surely adds a surplus value to this camera.

Sony Alpha A700

Sony Alpha Body
The Sony Alpha A700 has a good design and the camera's appearance shows its quality. The camera looks solid and certainly not just like a digital toy, but it is clear at one glance that this is a serious digital SLR camera. The Sony A700 is not a very light camera compared to the latest trend of feather light cameras. The weight of almost 800 grams makes you feel that you actually have a SLR camera in your hands.

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Sony Alpha A700

Camera Design
The front of the Sony Alpha A700 is quite standard equipped and does not leave a lot to imagine. The lens mount with the striking orange border stands out on the front of the camera and the large Alpha logo top right of the lens mount catches the eye immediately. These details show that we are not dealing with a traditionally thinking photo manufacturer that carefully weighs every small detail in order to not deviate too much from the traditional way of designing cameras. It certainly is striking and Sony does really give the Sony Alpha 700 its very own look.

Sony Alpha A700

Sony Alpha A700 Review
The Sony Alpha A700 has been equipped with a dual card slot. Besides the widely available CompactFlash memory card, the Memory Stick Duo card can be used also. The Memory Stick Duo card is supported to a maximum storage capacity of 8GB while the CompactFlash card is currently available with a capacity of 16GB. The manual is not clear about support of a maximum storage capacity of CF cards, but during the review I used the SanDisk Extreme III CompactFlash 16GB without a problem. Continue to read the full review at LetsGoDigital.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).