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Canon EOS 40D

Dennis Hissink
PMA 2018 Report
Thursday 23rd, August 2007
Posted by: Dennis Hissink

Canon introduces its latest digital SLR for advanced amateurs and semi-professionals: the Canon EOS 40D. With a 10.1 Megapixel CMOS sensor, 6.5 frames per second burst performance, a newly developed AF system and 3.0” LCD with Live View mode, the Canon EOS 40D makes significant advances in both performance and versatility. The Canon 40D camera benefits from the new EOS technology platform introduced earlier this year with the professional EOS‑1D Mark III. Canon’s DIGIC III processor delivers responsive operation, improved color rendering and near-instant start-up time. The EOS Integrated Cleaning System combats sensor dust, while a strong magnesium alloy body with weather resistance ensures lasting durability.

Canon EOS 40D

Canon EOS 40D Digital SLR
“The Canon EOS 40D represents an important step in the development of EOS for the advanced amateur market. It incorporates many of the technologies pioneered in our latest EOS-1 series cameras,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “For digital photographers, the benefits of upgrading to the Canon EOS 40D are real and significant. For analogue SLR users, there’s never been a more compelling reason to make the switch.”

Canon EOS 40D - Key features
• 10.1 Megapixel APS-C CMOS sensor
• 6.5 fps continuous shooting, max. burst 75 JPEGs
• New AF system with 9 cross-type sensors
• Canon DIGIC III processor
• 3.0” LCD with Live View mode
• Canon EOS Integrated Cleaning System
• Clear and bright viewfinder
• Customisable Picture Style processing parameters
• Speed and image quality

Canon EOS 40D - CMOS sensor
Canon’s third generation CMOS sensor improves on its predecessor with redesigned pixels that keep noise to a minimum. The EOS 40D maintains high image quality up to ISO 1600, expandable to H:3200 for situations where flash use is not permitted or desired. Highlight Tone Priority mode gives wedding and landscape photographers the option to boost dynamic range for highlights when shooting above ISO 200 – reproducing more tonal detail from wedding dresses, clouds and other light coloured objects.

Canon EOS 40D - DIGIC 3 image processor
The DIGIC III processor powers a burst rate of 6.5 fps, working with the image buffer to handle up to 75 Large JPEGs (17 in RAW) without pause. Images are processed at 14-bits for a greatly expanded colour depth, providing smoother gradations and exceptionally accurate colour reproduction.

Canon EOS 40D

Canon 40D - Cross type AF system
A key advancement of the Canon EOS 40D is its new 9-point cross-type AF system. All nine AF points can achieve focus on both horizontal and vertical planes. A central AF point is capable of accurate focusing up to aperture f/2.8, with eight outer points working up to f/5.6. In response to requests, the dedicated AF Start (AF-ON) button allows photographers to execute auto focus with their thumb.

Canon EOS 40D - LCD with Live View mode
The Live View mode simplifies shooting from awkward angles such as ground-level macro or mounted tripod shots. The 3.0” LCD displays a real-time image in Live View mode, including a selectable grid overlay and a live histogram that simulates image exposure. The AF-ON button can be configured to flip the camera mirror momentarily and engage auto focusing. For the studio environment, remote Live View lets the photographer compose, adjust settings and capture the shot from a PC using the supplied EOS utility software.

Canon EOS 40D Digital SLR - Total control
The Canon 40D is fully customisable to the photographer’s shooting preferences. The mode dial contains space for three sets of user-defined settings, allowing the photographer to switch instantly between several shooting setups. A new My Menu tab provides quick access to frequently used settings, while 24 custom functions allow photographers to fine-tune camera operation and controls. The ability to change the focusing screen - with two additional screens available - adds further versatility. For easier operation of system accessories, settings for the Canon Speedlite 580EX II and new Canon Wireless File Transmitter WFT-E3 can be controlled directly from the LCD.

Canon 40D Wireless File Transmitter WFT-E3
Also launched is the Wireless File Transmitter WFT-E3. Built to work with the EOS 40D, the WFT-E3 enables rapid wireless image transfer to remote FTP servers, along with two-way communication through PTP and HTTP. In HTTP mode, remote users can trigger the shutter button or download images from the camera via an internet browser window. PTP mode is used for wireless remote shooting with the EOS 40D and supplied EOS Utility software.

Canon WFT-E3
For longer shoots, the Canon WFT-E3 can connect directly to external hard disk drives (HDDs). And if connected to a portable GPS device, the location and time of capture is automatically added to each image as EXIF data. A convenient grip design features a main dial and shutter controls for vertical shooting, while weather resistant seals protect the unit.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).