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Sony Cyber-shot DSC-T70

Dennis Hissink
PMA 2010 Report
Wednesday 22nd, August 2007
Posted by: Dennis Hissink

The stylish, slimline Cyber-shot T Series from Sony gains a feature-packed new model that makes it easier than ever to grab great pictures. The Sony Cyber-shot T70 complements exquisite HD imaging quality with exciting innovations like the new ‘Smile Shutter’ mode for happy faces when you’re shooting family and friends as well as a clear, wide extra large touchscreen. The svelte Sony T70 makes a serious fashion statement with a choice of silver, black, white, and pink finishes. The Sony Cyber-shot T70 digital compact camera features the new Sony Cyber-shot “Smile Shutter” function, which enables the camera to automatically react to a smile - a first for digital photography.

Sony Cyber-shot DSC-T70

Sony Cyber-shot DSC-T70 - Portraits
This auto shutter system is capable of identifying when someone smiles and will immediately take a shot without you needing to press the shutter - bringing more fun to informal portraits, family shots and other ‘people pictures’. If there are several people in the frame, the shutter only fires when the main subject - selected using the touchscreen - smiles. A sequence of up to six smiling shots can be taken without needing to manually press the shutter. So you can always have pictures of children or adults looking happy in every shot!

Sony Cyber-shot DSC-T70 camera - Face Detection
The compact, easy-to-use Face Detection capability helps photographers of all abilities capture great-looking ‘people pictures’ without the risk of spoiled shots. Face Detection automatically adjusts exposure, flash and other settings. Enhanced autofocus performance and advanced eye detection ensure beautifully sharp portraits with natural skin tones - even at high zoom settings, in low light or with moving subjects.

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Sony T70 compact camera - Touchscreen and Playback
The new Sony T70 camera stands apart from the crowd thanks to its big, touch-sensitive LCD screen for viewing images and having full control over the camera functions. The Cyber-shot T200 comes equipped with a 3-inch LCD screen. Clear Photo LCD Plus technology ensures superb clarity and colour reproduction, and an anti-reflective AR coating maximizes contrast and visibility even when shooting outdoors in bright conditions. The screen’s wide 16:9 aspect ratio offers ideal proportions for viewing images on any connected HD Ready television. Tapping any point on the screen immediately locks focus on that part of the image, while touching a face on screen turns on Face Detection. During playback, a brief touch anywhere on screen zooms in on that part of the image for quick checking.

Sony DSC-T70 digital camera - Stabilization
Sony’s Double Anti-blur solution teams Super SteadyShot optical image stabilisation with a maximum sensitivity of ISO 3200. This reduces the chances of spoiled pictures while shooting handheld indoors or at dusk without flash. Sony Clear RAW NR processing reduces colour noise and luminance noise for more natural pictures at high sensitivity settings.

Sony Cyber-shot DSC-T70 digicam - Full HD quality
It’s easy to enjoy the finest quality High Definition images captured with the Sony Cyber-shot DSC-T70 on a BRAVIA or HD Ready display (HD output adapter cable required) so you can share your big, beautiful images with friends and family. Music can accompany the slideshows for an extra dimension of enjoyment to your photos. Just pick from four visual effects (Simple, Nostalgic, Active and Stylish) and four preset musical accompaniments - then watch the show onscreen with HDTV image quality. Slideshows can be personalised further with MP3 background music tracks imported from a PC. Photo TV HD optimises the images for subtler, more natural colour and textures on the latest generation of Full HD BRAVIA. This offers a significant improvement over viewing still images on conventional TV sets that are optimised for moving video.

Sony Cyber-shot DSC-T70

Sony Cyber-shot DSC-T70 - Lens and Digital effects
The Sony T70 camera complements high-quality Carl Zeiss Vario-Tessar optics (3x optical zoom) and 8.1 effective Megapixel resolution with the powerful Sony-developed BIONZ engine. This responsive imaging processor controls autofocus, exposure and other picture settings for beautiful results under a wide range of shooting conditions - even tricky back-lit portraits. Options for adding extra polish to your images have also been increased. Enhanced in-camera touch-up functions now include ‘Radial Blur’ for dynamic freeze-frame effects, while ‘Retro’ authentically recreates the feel of an old-fashioned camera. The popular Paint function has also been enhanced with an increased palette of 30 stamps for customizing images on screen. A new Resize function optimizes picture files for HD TV display, emailing or web upload.

Sony Cyber-shot camera accessories
An alternative way to enjoy the High Definition experience is to place the Sony Cyber-shot DSC-T70 on the optional Cyber-shot CSS-HD1 station and view slideshows on your HD TV. It also charges your camera and comes supplied with all the necessary connectors and a remote control for ease of use. Another affordable option for the HD experience is the VMC-MHC1 cable that plugs directly to your Cyber-shot and allows for full HD image playback through your television.

Sony Cyber-shot DSC-T70

Sony Cyber-shot DSC-T70 - Availability
Other optional accessories include a range of high quality genuine leather cases in a variety of colours to match your camera and personal style. Newly introduced are a spare InfoLithium rechargeable battery (NP-FD1) to match the compact size of your camera and especially designed Marine Pack for use down to 40m under water (MPK-THE). A range of high quality compact dye-sublimation photo printers is also available for printing and sharing the best of your photography. The Sony Cyber-shot DSC-T70 compact digital camera will be available throughout Europe from the beginning of September 2007.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).