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Sony Cyber-shot DSC-H3

Dennis Hissink
PMA 2010 Report
Wednesday 22nd, August 2007
Posted by: Dennis Hissink

For sports, for travel or simply for having fun with friends and family - the new Sony Cyber-shot H3 from Sony packs big camera features into its ultra-compact body at a price that’s irresistible. The beautifully-styled Sony H3 is the smallest ever Cyber-shot featuring a Carl Zeiss 10x zoom lens (38-380mm equivalent; F3.5-4.4). The powerful optical zoom pulls distant subjects closer with superb clarity. Its wide range also broadens the scope of framing options for greater creative possibilities - from expansive landscapes and intimate portraits to dynamic nature shots and sporting scenes. Magnification is boosted further still by the 17x HD Smart Zoom (in 16:9 shooting mode) for powerful telephoto images.

Sony Cyber-shot DSC-H3

Sony Cyber-shot H3 - Face detection
Of course those images can be enjoyed with stunning quality on a large HD-Ready television. Weighing only 246 grams and measuring 106.0mm (w) x 68.5mm (h) x 47.5mm (d), you’ll find the Sony Cyber-shot H3 is compact and light enough to carry with you on all occasions. With a resolution of 8.1 effective megapixels, the Sony Cyber-shot DSC-H3 delivers all the picture quality you’d expect from the Cyber-shot brand. The compact, easy-to-use Face Detection capability helps photographers of all abilities capture great-looking ‘people pictures’ without the risk of spoiled shots.

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Sony H3 camera - Image processor
Powered by the camera’s super-responsive BIONZ image processor, Face Detection automatically adjusts exposure, flash and other settings. Enhanced autofocus performance and advanced eye detection ensure beautifully sharp portraits with natural skin tones - even at high zoom settings, in low light or with moving subjects. The Sony H3 also adjusts exposure and contrast using the Dynamic Range Optimiser (DRO), analysing each image for balanced, natural-looking results.

Sony Cyber-shot H3 details
• 8.1 effective megapixels with BIONZ image processor
• Carl Zeiss 10x optical zoom lens in ultra-compact body
• High-performance Face Detection
• Double Anti-Blur
• High sensitivity ISO 3200
• Super SteadyShot image stabilisation
• Advanced Sports Shooting mode
• In-camera retouching with red eye reduction
• Dynamic Range Optimiser
• Photo TV HD - Full HD image display on BRAVIA TV

Sony Cyber-shot DSC-H3

Sony Cyber-shot DSC-H3 Megazoom camera
The Sony Cyber-shot H3 keeps pace with the action in challenging situations like live sports where anything can happen. A new Advanced Sports Shooting Mode teams a high 1/2000 sec shutter speed with predictive autofocus for crisp, clear capture of fast-moving subjects that can pose problems for other compact digital cameras. A range of exciting in-camera retouching functions expands your palette of creative options without the need for a PC and image editing software. Red eye reduction and trim functions are complemented by four new filter effects to add an extra sparkle to your favourite shots.

Sony Cyber-shot DSC-H3

Sony Cyber-shot DSC-H3 - High Definition
It’s easy to enjoy the finest quality High Definition images captured with the Sony Cyber-shot DSC H3 on a BRAVIA or HD Ready display (HD output adapter cable required) so you can share your big, beautiful images with friends and family. Music can accompany the slideshows for an extra dimension of enjoyment to your photos. Just pick from four visual effects (Simple, Nostalgic, Active and Stylish) and four preset musical accompaniments - then watch the show onscreen with HDTV image quality. Slideshows can be personalised further with MP3 background music tracks imported from a PC. Photo TV HD optimises the images for subtler, more natural colour and textures on the latest generation of Full HD BRAVIA. This offers a significant improvement over viewing still images on conventional TV sets that are optimised for moving video.

Sony Cyber-shot DSC-H3 - Navigation
Double Anti-Blur technology reduces camera shake for clear, bright images when shooting conditions are less than perfect. Super SteadyShot image stabilisation is coupled with high sensitivity (ISO 3200) for blur-free, atmospheric results without flash. When you’re shooting indoors or in low light at high ISO settings, Sony Clear RAW NR noise reduction suppresses colour and luminance noise for natural results. The Sony Cyber-shot DSC-H3 is easy to use with on-screen function guides and a handy ‘home’ button for quick, fuss-free navigation.

Sony Cyber-shot Digital Camera accessories and Availability
From high-grade lenses and filters, GPS location recorders and spare batteries to tripods and stylish carry cases – there’s a full range of official accessories to help you get even more from your Cyber-shot. A range of high quality compact dye-sublimation photo printers is also available for printing and sharing the best of your photography. The Sony Cyber-shot H3 will be available throughout Europe from the beginning of September 2007.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).