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Bogen Imaging Factory Tour

Ilse Jurrien
PMA 2010 Report
Saturday 11th, August 2007
Posted by: Ilse Jurrien

Afew weeks ago LetsGoDigital was invited to visit the factories of Manfrotto, Gitzo and Avenger in Italy. Four days in sunny Italy to get a better idea of how the high quality products of Manfrotto, Gitzo and Avenger are made. The factories are in Feltre, right in the heart of a beautiful mountain site. Arriving at the factories, right away I had the feeling of a relaxed atmosphere with good working circumstances. If looking at the products, at Manfrotto, Gitzo and Avenger you will find anything a photographer might need to place or secure his camera, flashes, studio equipment etc. The following Bogen Imaging Factory Tour report will give you a look behind the scenes.

Bogen Imaging

Manfrotto tripods & monopods
At the end of the sixties, Lino Manfrotto, a photographer working for a few magazines in Bassano del Grappa, believed that the tripods for cameras and studio equipment were too heavy and inconvenient at that time. For that reason he started with the development of a few of his own products. This was the beginning of Manfrotto. Nowadays Manfrotto produces its tripods custom made, so the raw materials can be purchased conform to the demand.

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Gitzo tripods & tripodheads
Other than Manfrotto, Gitzo did not get founded by a photographer, but by the engineer Arsene Gitzhoven. In the early years, Gitzo produced cameras, wire-releases and camera shutters for the photographic industry. Tripods were added to the assortment in the 50’s. Nowadays Gitzo offers a wide assortment of tripods and tripod heads, which are distributed to more than 54 countries. Because of the high quality and the time it takes to produce one single tripod, only a few hundred Gitzo tripods are being produced a day.

Bogen Imaging

Bogen Imaging Factory Tour Report
The visit was not only all about and around the factories of Manfrotto, Gitzo and Avenger. Nature’s beauty and the culture were also very much worth it. On Sunday afternoon we traveled to Vicenza, where we visited the Theatro Olympico; an amazing old theatre with a 3-dimensional décor set-up, which represents the old city of Pompeii. In the evening, we went to Marostica for a while, where there is a huge chess board on the market square. The next day, we visited the factories, and to close it all off: dinner in the castle of Marostica, which is built on top of a mountain. Visit our Bogen Imaging Factory Tour report at LetsGoDigital now and take a closer look at the production process of Manfrotto and Gitzo and the beauty of Italy.

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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.