Canon at PMA 2007
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PMA 2008 Report
The Canon booth at the PMA 2007 Las Vegas is as always overwhelmingly large and outsized. The Canon digital imaging booth is overcrowded and people are fascinated by the large series of compact camera models and of course the new race-monster, the world's fastest digital SLR camera; the Canon EOS 1D Mark III. The year 2007 is a brilliant year for Canon. Not only because Canon has conquered and still holds an important market share but also because it is exactly seventy years ago that the first Canon camera was born. It was the Canon S and the first one in a long array of successful cameras. Also the step from analogue to digital was carried out incredibly fast and on a professional level.
Canon Digital Cameras
Although the digital camera was mainly considered a professional tool at first, very soon a digital camera was introduced that effortlessly found its way to the consumer. From then on there was no way of stopping the march and nowadays everyone is aware of the consequences it had for the current photo industry.
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Canon Imaging Products
Besides their numerous image solutions, Canon know how to enchant the consumer by means of their lifestyle products. Canon never hesitate to point out design and lifestyle to the consumer and regularly spend a lot of time and money on various campaigns that are solemnly meant to show the consumer that a Canon camera is a daily need at any rate. Canon are definitely aware of fashions and trends; at least on the field of compact cameras.
