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Canon at PMA 2007

Ralf Jurrien
PMA 2010 Report
Tuesday 27th, March 2007
Posted by: Ralf Jurrien

The Canon booth at the PMA 2007 Las Vegas is as always overwhelmingly large and outsized. The Canon digital imaging booth is overcrowded and people are fascinated by the large series of compact camera models and of course the new race-monster, the world's fastest digital SLR camera; the Canon EOS 1D Mark III. The year 2007 is a brilliant year for Canon. Not only because Canon has conquered and still holds an important market share but also because it is exactly seventy years ago that the first Canon camera was born. It was the Canon S and the first one in a long array of successful cameras. Also the step from analogue to digital was carried out incredibly fast and on a professional level.

Canon at PMA 2007

Canon Digital Cameras
Although the digital camera was mainly considered a professional tool at first, very soon a digital camera was introduced that effortlessly found its way to the consumer. From then on there was no way of stopping the march and nowadays everyone is aware of the consequences it had for the current photo industry.

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Canon Imaging Products
Besides their numerous image solutions, Canon know how to enchant the consumer by means of their lifestyle products. Canon never hesitate to point out design and lifestyle to the consumer and regularly spend a lot of time and money on various campaigns that are solemnly meant to show the consumer that a Canon camera is a daily need at any rate. Canon are definitely aware of fashions and trends; at least on the field of compact cameras.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).