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Hewlett Packard at PMA 2007

Ralf Jurrien
PMA 2010 Report
Tuesday 27th, March 2007
Posted by: Ralf Jurrien

Naturally HP was also present at the PMA and in their huge booth, packed with new printing solutions, HP gave us an impression of their new assortment for the upcoming season. Many printing stations were being demonstrated, from compact printing kiosks that don't take up much room on a counter for example, to large printing kiosks for consumer self-service for ordering and printing digital images in no-time. During my visit at HP something weird had happened; after visiting the booth and chitchatting with my contacts I started photographing the booth and the displayed products. Something we are used to do for many years now and had been looked upon as the most common thing on earth, until recently.

Hewlett Packard at PMA 2007

HP Booth Photography
Because this time one of the co-workers came up to me rapidly, telling me that there was absolutely no problem in shooting the booth but it was not appreciated to take pictures of the displayed products. Open mouthed from sheer surprise, since I have witnessed for years that almost every visitor of the PMA walks around taking countless pictures, I started a conversation with this co-worker. At the sight of my press accreditation, it turned out that his request was aiming at the rivalry and not necessarily at the press. Industrial spying at the PMA, next year's subject perhaps?

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Hewlett Packard Imaging products
Besides the photo kiosks HP have introduced new printers, accessories and a number of new digital compact cameras. We spotted a remarkable new function on one of the new cameras; green-eye correction for capturing pet animals with flash! Although the cameras alone are not very outstanding, they do offer value for their money. The prices offered by HP are competitive and if you make the effort to take a closer look at the HP compact cameras you will have to admit that the intelligent HP software is very innovative. Before now it was already recognized that this software is capable of superb performances which even increases the expectations of these new camera series.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).