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Kodak at PMA 2007

Ralf Jurrien
PMA 2010 Report
Tuesday 27th, March 2007
Posted by: Ralf Jurrien

Naturally Kodak couldn't fail to present themselves at this PMA 2007 show being a home player. The size of the Kodak booth at the Las Vegas convention centre was remarkably compact and therefore very well-organized. What used to surprise one in the old days, seems no longer the case and Kodak seem to have lost their former size as giant among the exhibitors. The digital compact cameras that had been introduced during the PMA were of course showcased on the docking stations that are nowadays looked upon as a standard. Striking is the new Kodak EasyShare Z712 IS digital camera with its inbuilt image stabilizer. Fortunately Kodak carries on with their trend of optical image stabilizers.

Kodak at PMA 2007

Kodak EasyShare Digital Cameras
It's just a matter of following into Panasonic's footsteps and equipping the entire assortment with optical image stabilization to prepare Kodak for the competition of conquering the so much desired market share. Besides showing compact cameras Kodak also demonstrated a number of printers and showcased the new digital photo frames introduced at the latest CES 2007. You think you can almost predict a failure concerning the latter because of the incredible amount of mainly Asian manufactures offering a likewise assortment. From my point of view it is actually amazing to see Kodak is still around in the current digital camera market.

lala

Kodak European Camera Market
The European continent is strongly looking for a representative for this ancient brand and more and more it looks like Kodak is merely focussing on the American market. Hopefully Kodak can turn the tide this year, it would be a great shame to once again witness the disappearance of yet another strong innovative brand.

Kodak at PMA 2007

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).