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Nikon at PMA 2007

Ralf Jurrien
PMA 2010 Report
Tuesday 27th, March 2007
Posted by: Ralf Jurrien

Nikon always attract the attention; same thing happened at the PMA 2007 show in Las Vegas. Events like the Photo Marketing Association are excellent occasions for Nikon to show the consumer everything they have to offer. And it still impresses to witness the amount of lenses, equipment and other accessories available for Nikon's digital SLR and compact cameras. Whether it concerns standard photography or professional photography; Nikon offer the solution. Although many of us thought it was about time for Nikon to announce a new professional SLR camera; during the PMA 2007 emphasis had been placed on the Nikon Coolpix compact camera and a new digital SLR for the entry-level consumer.

Nikon at PMA 2007

Nikon Coolpix Cameras
The Nikon Coolpix series of cameras consist of the L-series and the stylish S-series cameras; amongst them the Nikon Coolpix S500 and the new Nikon Coolpix P5000. The latter is definitely a worthy Nikon compact camera including the typical camera features one would expect from a Nikon camera. The Nikon Coolpix S500 and the Nikon Coolpix P5000 cameras are the ones that give the Coolpix name its real Nikon brilliance.

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Nikon Digital SLR Cameras
Besides a stack of compact cameras and just before the start of the PMA Nikon have introduced a new compact DSLR camera; the Nikon D40x. The Nikon D40x has been constructed on the successful formula that has initially been applied to the Nikon D40 camera. Keywords for the latter are compact, user-friendly and high quality and with the introduction of the Nikon D40x one can add: high resolution of 10 Megapixels, fast burst shooting function of 3 fps and low energy consumption.

Nikon at PMA 2007

Nikon at PMA 2007
Personally I expect Nikon to have a very successful year this year. The Nikon Coolpix series of cameras now has the chance to distinguish themselves from the mass by emphasizing the extremely intelligent and high quality software with which the models have been equipped. Besides that Nikon feature a series of digital SLR cameras in their assortment, among others the Nikon D40, D40X, D80 and D200 that are very attractive and are meeting the requirements of the amateur and semi-professional photographer. Even the professional photographer will recognize the ease of a Coolpix and appreciate a second SLR body.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).