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SanDisk at PMA 2007

Ralf Jurrien
PMA 2010 Report
Tuesday 27th, March 2007
Posted by: Ralf Jurrien

It seemed somewhat unusual to find out that SanDisk did not use the PMA 2007 for massive introduction of new or upgraded products. Only small announcements were made, like the introduction of the SanDisk 8GB Ultra II SDHC memory card and an enhancement of the Extreme III assortment, but that was all. The flash memory market is going through incredibly vigorous times. Prices have been dropping as they never have before and even the smallest providers went along in this flow; more or less forced by the competition. Most providers know they can't keep up for long. SanDisk announced even before the PMA in Las Vegas started that they will take their precautions to be able to get along.

SanDisk at PMA 2007

SanDisk Flash Memory
The assortment of SanDisk products has strongly increased compared to a few years ago. The strong growth of the mobile imaging market is to thank for this increase. On large scale mobile equipment is being introduced, without a standard for a memory card, just like is the case with digital cameras. Thus giving room to a lot of miniature memory cards, manufactured with various speeds and storage capacity.

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Storage Capacity
It is amazing to experience that the possibility still exists of doubling the storage capacity once again, enabling speeds that can't even be reached by a contemporary camera. It makes us very curious to find out what the flash memory market will do this year and what the outcome of this massive price drop will be for the availability of the memory cards and the existence of the small (Asian) providers.

SanDisk at PMA 2007

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).