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Sigma at PMA 2007

Ralf Jurrien
PMA 2010 Report
Tuesday 27th, March 2007
Posted by: Ralf Jurrien

For Sigma, the latest Photokina has been an important event. Not only for them being a lens manufacturer but also a camera manufacturer. At that time Sigma introduced the Sigma SD14, a digital SLR camera based on the deviated Foveon X3 image sensor. Besides that Sigma introduced the DP1 digital compact camera that has been equipped with the Foveon image sensor. Not one of these cameras had reached the final stage then and the availability of the Sigma SD14 was even postponed. But at the PMA 2007 Sigma announced the availability of the Sigma SD14 digital SLR and the first results are starting to appear here and there on a users forum and on different web sites of the true Sigma lovers.

Sigma at PMA 2007

Sigma DP1 Digital Camera
Sigma maintain a very close bond with their users, something that is unique and something Sigma is praised for. The experiences and remarks of their users are being studied and if possible applied in order to improve the product, excellent teamwork! Besides the availability of the SD14, the Sigma DP1 is slowly but surely coming in sight. It is a very compact camera equipped with a Foveon image sensor. Mainly the serious photographer can't wait for the Sigma DP1 to finally get introduced. It is not a camera for the mass, but it will have to find its spot like before it Konica, Contax and Leica cameras used to do in the analogue era.

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Sigma 200-500mm f/2.8 APO EX DG lens
Besides these two incredibly special digital cameras, Sigma drew the attention by introducing a number of new lenses. The most remarkable one is the enormously impressive Sigma 200-500mm f/2.8 APO EX DG lens. I could not resist taking the Sigma SD14 equipped with this lens in my hands to experience the feeling of setting out with such a tool. You are well aware of the 15 kilos of weight and you don't need a lot of fantasy to imagine what kind of tripod this lens requires. Very impressive!

Sigma at PMA 2007

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).