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Apple TV

Dennis Hissink
PMA 2018 Report
Friday 23rd, March 2007
Posted by: Dennis Hissink

Apple is now shipping Apple TV, an easy to use and fun way to wirelessly play all your favorite iTunes content from your PC or Mac on your widescreen TV, including movies, TV shows, music, photos and podcasts. With Apple TV’s stunning new interface, anyone can quickly browse and view their entire collection of digital media from across the room using the simple and intuitive Apple Remote. Apple TV easily connects to almost all modern widescreen televisions. “Apple TV is like a DVD player for the Internet age providing an easy and fun way to play all your favorite iTunes content from your PC or Mac on your widescreen TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.

Apple TV

Apple TV
The seamless integration of Apple TV and iTunes lets users choose from over 400 movies and 350 TV shows in near DVD quality; over four million songs; 5,000 music videos; 100,000 podcasts; and 20,000 audiobooks from the iTunes Store. Users can also watch their favorite movie trailers right on their widescreen TV, listen to their favorite music on their home entertainment system, and view slideshows of their photo albums in high definition resolution. Apple TV makes it easy for users to explore their entire media collection with an easy to use and intuitive new interface.

Apple Remote
With the Apple Remote, consumers can easily browse through their favorite movies, TV shows, music and photos from up to 30 feet away. Apple TV has a 40GB hard drive to store up to 50 hours of video, 9,000 songs, 25,000 photos or a combination of each and is capable of delivering high-definition 720p output. Apple TV is easy to connect to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed AirPort 802.11 wireless networking, Apple TV can auto-sync content from one computer or stream content from up to five additional computers right to your TV without any wires.

Apple TV Price
Pricing & Availability Apple TV, which includes the Apple Remote, will be available beginning this week from the Apple Store, Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $299 (US). Apple retail stores will also offer hands on workshops and demonstrations of Apple TV’s features. Apple TV requires iTunes 7.1 or later running on a Mac with Mac OS X version 10.3.9 or later, or a Windows PC with Windows XP Home/Professional (SP2). An 802.11b/g/n wireless network using AirPort, AirPort Extreme® or 10/100 Base-T Ethernet networking is required. Internet access is required and a broadband connection is recommended. Apple TV requires an enhanced definition or high-definition widescreen TV. Apple iPod games will not play on Apple TV. The iTunes store is available in the US and select countries. Video playback based on 640x480 iTunes video content. Music capacity based on four minutes per song and 128-Kbps AAC encoding. Photo capacity based on Apple TV viewable photos transferred from iTunes. Actual capacity varies by content.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).