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Sony Ericsson W660

Ralf Jurrien
PMA 2010 Report
Wednesday 14th, March 2007
Posted by: Ralf Jurrien

Sony Ericsson announces the W660 - a Walkman phone which places an emphasis on style and feel. With a tactile finish that just begs to be touched, it's a classic-design 3G phone available in two distinctive colours, Record Black and Rose Red. Also introduced is a compact new music accessory, the Snap-on Speakers MPS-75, which let you play the tracks stored on your Walkman phone out loud. "The Sony Ericsson W660 has a finish that stands out among its peers," explains Steve Walker, Head of Product Marketing at Sony Ericsson. "Although the Sony- Ericsson W660 places the emphasis firmly on design, it is also a full member of our Walkman phone family, able to store several hundred full-length songs.

Sony Ericsson W660

Sony Ericsson W660 Phone
That's important because our research indicates users are listening to more music than ever before - an average of 4.4 hours a day, accordin to the latest Sony Ericsson Music Monitor." Like several of the latest Walkman phones, the Sony W660 features TrackID. If you ever need to identify a piece of music that you don't recognise, simply record a few seconds of the track, either via the microphone or by tagging a clip straight from the phone's FM Radio, and TrackID will send the clip to the Gracenote Mobile MusicID database. This quickly identifies the track, the artist and album and relays the information back to your Walkman phone.

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Sony Memory Stick Micro M2
The Sony Ericsson W660 Walkman phone can store up to 470 full-length songs (in eAAC+ format) on the 512MB Memory Stick Micro M2 supplied. As your collection grows you can expand the memory as you need and, by way of example, a 1GB Memory Stick Micro M2 will hold up to 1,000 tracks. As well as high speed music download and web surfing, the W660 can deliver RSS feeds straight to the phone's desktop to keep you up-to-date on the latest news and gossip. It also packs a 2.0 megapixel camera and Picture Blogging capability, allowing you to capture that picture and upload it instantly to your personal blog site - all at 3G speed.

Sony Ericsson MPS-75 Speakers
Sony Ericsson also announces the Snap-On Speakers, MPS-75, today. This is a small plug-in speaker unit with excellent sound quality that is powered from the phone - perfect for that party moment. The Sony W660 Walkman phone also offers Bluetooth Audio Streaming, which allows you to send music wirelessly from the phone to other compatible devices, such as the Music Bluetooth Receiver MBR-100 or the Stereo Bluetooth Headset HBH- DS970. The Sony Ericsson W660 Walkman phone is a UMTS 2100 and GPRS 900/1800/1900 device and will be available in selected markets from Q2 2007. The Snap-On Speakers, MPS-75, will be available globally from Q2 2007.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).