News alert

Signup for our NewsAlert, and get an e-mail when new articles are posted...

RSS

The latest digital imaging news is also available through our PMA 2009 RSS service. Add the RSS feed to your news feeder and you will receive constantly updated articles on all the PMA 2009 news. To use our RSS service you will need an RSS reader, of which there are many available online.

PMA 2009 RSSPMA 2009 Headlines
PMA 2009 Sitemap by CategorySitemap by Category
PMA 2009 Sitemap by BrandSitemap by Brand

Sony Alpha DSLR prototypes

Ralf Jurrien
PMA 2009 Report
Wednesday 14th, March 2007
Posted by: Ralf Jurrien

At the PMA 2007 trade Show which was held between March 8th and 11th in Las Vegas, Nevada, USA, Sony exhibited two prototypes of digital SLR camera bodies and interchangeable lenses currently under development. These products are planned to be launched in addition to the existing portfolio of the ‘α100’ camera body and the 21 interchangeable lenses including Carl Zeiss lenses and more than 45 pieces of accessories. “We need to further solidify our position in the digital SLR market. To do that, we must cater to varying degrees of customer requirements, and we are working on the second wave of products in order to expand the world of ‘α’,” said Toru Katsumoto, head of Sony’s AMC division.

Sony Alpha DSLR prototypes

Sony Alpha digital SLR cameras
The extended line-up is expected to give customers more options and allows them to trade up products as their skills mature. The second wave of products also includes interchangeable lenses suitable for high-end enthusiast and professional use. “With the added choice of camera bodies coupled with enlarged interchangeable lens portfolio, we believe ‘α’ helps our customers spur their creativity and putting it differently, ‘α’ unlocks the full potential of digital SLR,” Katsumoto concluded his speech.

lala

Sony Alpha Prototypes
One of the prototypes displayed at the PMA 2007 was a camera body positioned higher than the current ‘α100’ to appeal to high amateur users. This new camera will deliver a high picture quality drawing on a new image sensor and new BIONZ image processing engine, both of which are currently under development. The new camera will also feature ‘Super SteadyShot inside.’ Already implemented in the ‘α100,’ this optical image stabilisation system is effective with the full range of ‘α’ system lenses.

Sony Alpha DSLR prototypes

Sony Alpha Lenses
The other camera body prototype will represent the flagship model of the ‘α’ range. Offering features that meet demanding requirements from even professional photographers, this highest-end camera body also incorporates a new image sensor, BIONZ processor as well as ‘Super SteadyShot inside.’ One of these two new cameras is scheduled for launch during this calendar year. Furthermore, 8 prototypes of interchangeable lenses currently under development were exhibited, including a large-aperture standard zoom; telephoto zoom; large-aperture wide angle zoom; super telephoto zoom; fixed super telephoto; fixed telephoto; fixed wide angle and large-aperture fixed wide angle. Wthin the next 12 months, Sony is planning to launch five or more lenses suitable for high amateur and professional use, including 24-70mmF2.8; 70-300mm F4.5-5.6; DT18-250mm F3.5-6.3.

Recommended related articles

Next or previous article

The PMA International Convention and Trade Show is known to attract many visitors from all over the World. Professional photographers, retailers, repurchase organizations, and just about every person related to digital imaging. The PMA 2009 offers many chances to enhance your network and to experience new possibilities. Naturally, these activities are followed closely by a large number of journalists. This year, more than 600 PMA exhibitors will be presenting their new product line. Some in tiny booths, whilst others are on huge stages, with the product as the central point of a show. Last year's PMA 2008 show focused on digital SLR cameras. At this year's show, we will once again be able to admire the successful DSLRs in all their forms and sizes. If you want to stay completely up-to-date on the latest digital imaging news, keep your eye on the special PMA report!