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Purosol optical lens cleaning

Mark Peters
PMA 2018 Report
Tuesday 13th, March 2007
Posted by: Mark Peters

Origin Laboratories will introduce Purosol Optical to the photo imaging industry at the 83rd annual Photo Marketing Association (PMA) International Convention and Trade Show, Las Vegas, Nevada. Purosol Optical is part of Origin Labs' line of advanced, enzyme-based cleaning products specifically formulated for today's advanced lenses. The cleaner is engineered to work on the molecular level, actually breaking the bonds that dust, dirt and grime use to grip the lens surface. Purosol Optical is specifically designed to protect high-end multi-coated lenses and other optical devices, including: fashion eyewear, cameras, microscopes, telescopes, binoculars, gun sights, as well as CD and DVD surfaces.

Optical Lens Cleaning

PMA International Convention
The solution starts at $7.95 for a one-ounce bottle and is available online immediately and in specialty camera retail stores, eyewear outlets, and other leading retailers. The PMA International Convention and Trade Show is the world's largest annual photo imaging trade show for the estimated $83 billion worldwide industry. PMA 2007 takes place at the Las Vegas Convention Center.

Purosol Optical for Camera lenses
"PMA will be a great outlet for us to show the photo industry our Purosol Optical product," explains Steven D'Antoni, vice president of Origin Labs. "Camera lenses are covered with multi-layer lens coatings to reduce glare, ghosting and other aberrations. Traditional cleaners contain harmful ingredients such as ammonia, alcohol, silicone or other harsh solvents; these chemicals gradually strip away the special coating on these products and can completely destroy the expensive lens coatings; or even worse - leave a temporary coating or detergent which continues to do damage after use. In contrast, cutting-edge, enzyme-based Purosol Optical acts to break up the bonding molecules which hold dirt, salt, oil and grime to the lens surface - without damaging the lens coating."

Cleaning lens surface
As part of its unique formula, Purosol Optical neutralizes the molecular charges on the lens surface, which normally attracts dust and dirt particles, thereby extending the life of the cleaning. While this effect diminishes over time, the particles which do come to rest on the lens can be easily repelled by blowing or wiping (without the solution) following a recent cleaning. Without having to clean as frequently, the lens surface remains protected longer and the life of the product (and solution) is extended.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).