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Future of Wireless Photography

Mark Peters
PMA 2008 Report
Monday 12th, March 2007
Posted by: Mark Peters

Alereon, the ultrawideband (UWB) technology leader for mobile WiMedia and solutions based on Certified Wireless USB, is partnering with leading digital camera vendors to demonstrate exciting new Wireless USB (WUSB) applications for the digital photography market. Through these collaborations, Alereon is able to demonstrate the swift, wireless transmission of digital photos from a digital camera to a personal computer, camera-to-printer, camera-to-camera and more. Alereon, with its Wireless-on-the-Go solution, is the only UWB company offering embedded device-to-device connectivity via Certified Wireless USB from the USB-Implementers.

Wireless Photography

Wireless Digital Photography
Wireless-on-the-Go enables users to wirelessly connect two handheld devices, such as digital cameras or camera phones, to swap data files over a short distance without eating up large chunks of battery life. Alereon's solutions are ideal because they do use limited SoC processing power and they work in conjunction with almost any operating system, including NetBSD for printers, microITRON for cameras, Windows Mobile 5 for phones and Embedded Linux for HDTVs.

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Digital Photography market
"Alereon feels strongly that the digital photography market is one that is rapidly growing with possibilities and customer demands for creative technology," said Eric Broockman, Alereon's CEO. "With our production-ready solutions offering the same easy-to-use, plug-and-play model as standard USB, including speeds up to 480Mbps, and with 10 times the power efficiency of WiFi, Alereon is proving to be the Wireless USB vendor of choice for digital camera and other personal technology and mobile communications device manufacturers."

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The digital SLR camera market is booming. Compared to last year the DSLR camera sales increased with impressive numbers and it seems the digital SLR camera has become a mass consumer product. New entry level D-SLR cameras with 6 Megapixels surprisingly were welcomed very well by the amateur photographer and it seems that within this segment of the digital camera market the resolution range of 6 - 10 Megapixel fulfils the need of the amateur photographer. Without lenses the digital SLR camera would not be complete and it is for that reason we see a huge number of digital SLR lens introductions appear this year. There are multiple camera manufacturers offering their best own brand solution for its DSLR camera, but there are even more specialized lens manufacturers who offer an impressive number of lens solutions too. Keep your eye on the digital SLR lens section of this PMA 2007 report for the latest introductions!