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Color calibration solutions

Ralf Jurrien
PMA 2010 Report
Sunday 11th, March 2007
Posted by: Ralf Jurrien

X-Rite Incorporated, a global leader and internationally known name in color technology, unveils its dynamic X-Rite-i1 Photo family of color management solutions for photographers and other digital imaging professionals - including a first-ever look at fast and easy spectro-driven color precision for gallery-quality affordability in RGB with the X-Rite All-New i1 PhotoLT - at the Photo Marketing Association (PMA ) International Convention Trade Show. The all-new X-Rite-i1 product line is the result of a merger with fellow worldclass color technology developer GretagMacbeth. The products are designed for seamless color management throughout the entire creative workflow.

Color calibration solutions

PMA trade show - Color calibration solutions
Color Precision That Comes Only From Spectro-Powered Solutions As Leonardo DaVinci first noted, “The color of every object is affected by the color of the light which illuminates the object.” Those serious about color accuracy in their digital work environment need the ability to separate the real color of an object from the color of the light that illuminates it - an ability that can only come from a spectrophotometer. The X-Rite i1Photo family leverages the power of its Swiss-engineered spectrophotometer the i1 PRO to deliver all the tools necessary to implement an effective, predictable and accurate color-managed digital workflow in either RGB or CYMK production environments - from camera to display to final output.

CMYK color calibration - Light conditions
X-Rite i1Photo delivers complete color-precise digital RGB workflow, including the ability to calibrate all types of monitors and profile scanners, digital cameras and digital projectors as well as capture natural light conditions with a revolutionary ambient light head. It comes complete with full RGB testchart technology plus a quick method of creating small testchart CMYK (Easy) profiles for in-house comps in a snap. Ultra upgradeable to full CMYK test chart technology via easy access code.

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PMA 2007 - X-Rite color calibration solutions
PMA07 attendees can learn the details of how to achieve reliable, accurate and predictable color onscreen as well as consistent color reproduction without rework and waste in an RGB-based digital imaging “monitor to print-match” work-flow environment with the launch of the all-new X Rite i1PhotoLT. Powered by the industry’s only true handheld spectrophotometer, the Swiss-engineered X-Rite i1PRO, the X-Rite i1PhotoLT delivers color accuracy for CRT, LCD and laptop displays and can profile any inkjet, laserjet or photo printer that accepts RGB data. This all-new hardware/ software package is Mac and Windows compatible. It offers core ICC profiling components, delivering brilliant RGB performance at a breakthrough price point.

X-Rite i1PhotoLT color solutions - Digital imaging enthusiasts
An excellent entry-level for the digital imaging enthusiast, the X-Rite i1PhotoLT is extremely upgradeable, effortlessly accommodating more critical color performance as needs grow. Simple access software codes allow users to expand to full RGB - with additional access to larger testcharts or full CMYK testchart technology for increased color management capabilities. Also, users can upgrade the entry-level system via access codes for profiling scanners, digital cameras, or projectors. PMA 07 attendees can learn the details of how to achieve reliable, accurate and predictable color onscreen as well as consistent color reproduction without rework and waste in a RGB-based digital imaging work-flow environment with the X-Rite i1PhotoLT.

X-Rite color calibration solutions - PMA 2007
The X-Rite i1 Beamer features the spectro-driven X-Rite i1Pro and holder, and is packaged with the exceptional X-Rite Beamer i1Match software. This stand-alone bundle was developed for those that need an easy-to-use portable solution to calibrate and profile digital projectors as well as all types of monitors for ensured color accuracy from display to presentation screen. Since the X-Rite i1PRO can read color from any source, it is easily upgradeable at any time to include profiling of scanners and printers. Ideal for anyone who gives presentations on a digital projector - photographers, corporate executives, ad agencies, designers, or AV firms.

Photo imaging industry - Color calibration solution
PMA’s own marketing research reveals that photo imaging has now grown into an impressive $87 billion industry worldwide. As this digital market has evolved and its creative process has become streamlined, the demand for accurate, easy to use color solutions across media has increased as well. No longer content to relinquish total color responsibilities upstream to labs or print providers photographers and digital imaging professionals are seeking to integrate their efforts with these service providers via technology that lets them manage color in a collaborative production environment - all without a background in color science or a computer degree. Enter the X-Rite-i1 ‘Family of Color Solutions,’ infused with features and functions from the best in the color business to form a simplified, upgradeable product line of solutions that grow with users’ digital workflow needs. All X-Rite i1Photo products on view at this year’s show were designed to meet these needs, with exceptional, device-independent color management solutions that are fast and easy to use.

About X-Rite
X-Rite, which recently acquired GretagMacbeth, is the global leader in color management, offering hardware, software and services for measuring, formulating and matching color. The Company serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. X-Rite serves customers worldwide from its offices in Europe, Asia and the Americas.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).