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Concord photo storage solution

Mark Peters
PMA 2018 Report
Monday 12th, March 2007
Posted by: Mark Peters

Concord Camera unveiled the Frame & Store Photo Storage System at the PMA 2007 trade show. Developed based on extensive consumer testing, this exciting and innovative new photo organization and storage solution consists of the Frame & Store Photo Storage Cartridge, the Frame & Store Photo Storage Frame and the Frame & Store Decorative "Lock & Load" Frame. Concord is currently developing a full line of products and accessories around the patent pending Frame & Store Photo Storage System that will enhance the consumer's photo experience including innovative and stylish storage racks and decorative desk accessories made specifically for the Frame & Store cartridges.

Photo storage solution

Photo storage solution
"The Frame & Store Photo Storage System meets a significant unmet need among consumers for a complete, yet affordable solution to conveniently organize and share printed photos" said Urs Stampfli, Senior Vice President and Director of Global Sales and Marketing at Concord. "With the increased demand in digital prints, and the need to organize and share large numbers of older prints, Frame & Store is a superior solution for consumers to eliminate inefficient and unorganized means of photo storage such as shoe boxes and unprotected photo finishing envelopes." Stampfli added.

Frame & Store Photo Storage Cartridge
The Frame & Store Photo Storage Cartridge is the basis for the entire photo storage system and enables consumers to see and store 27 photo prints (4" x 6" or smaller), negatives and/or a photo CD. The cartridge fits in any standard CD or DVD storage rack and features a labeling system for easy identification of the event that the photos stored inside the cartridge represent. The Frame & Store Photo Storage Cartridge is available in two versions, one designed specifically for photo finishers to offer their customers a superior alternative to standard photo finishing paper envelopes or for consumers to conveniently and easily organize and retrofit their existing photos that will retail at $0.99. The enhanced version of the Frame & Store Cartridge doubles as a storage frame for display of a favorite photo and will be available in an array of stylish colors for consumers to purchase at retail for $3.98 per 2-Pack.

Decorative Photo Frame
The Frame & Store Decorative Photo Frame enables consumers to convert any Frame & Store Photo Storage Cartridge into a stylish photo frame suitable for home décor. The Decorative Frame features an innovative "Lock & Load" system, that enables consumers to easily interchange their photos displayed in the frame with another set of memories by merely sliding in (loading) a different Frame & Store Photo Storage Cartridge. Available in an array of stylish colors such as Piano Black, Star White, Burgundy Red and Metallic Silver, the Lock & Load frame features a flexible and unique stand design that swivels 360 degrees to instantly change the frame orientation from horizontal to vertical. This fashionable frame makes a perfect gift for friends and family so that photos from an entire event can be stored in the frame, while displaying the favorite image.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).