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KIS creative photo corner

Ralf Jurrien
PMA 2010 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

While most exhibit booths at the Photo Marketing Association trade show are displaying imaging equipment, the KIS Photo-Me Group is dedicating significant space in its booth to My Creativ’ Corner - where show attendees can see and brainstorm ideas for creative consumer photo products that increase a photo retailer’s profits as well as its reputation among consumers, KIS Photo-Me Group said. In My Creativ’ Corner, KIS Photo-Me Group imaging experts will present and discuss numerous creative photo product concepts to stimulate attendees’ ideas for creating fun, exciting photo products that consumers today say they want. All of the display samples can be produced using KIS Photo-Me Group imaging products.

KIS creative photo corner

Digital imaging products - PMA 2007
And all of them - plus new possibilities that could arise as part of in-booth brainstorming - can place photo retailers in the midst of the consumer digital imaging revolution and generate new revenues for their businesses, the company said. “The number of photos being taken today exceeds anything we could have imagined just 10 years ago, and it keeps growing,” said Thierry Villard, President of KIS Photo-Me Group. “Turning those photos into high-margin keepsake memories is the challenge, and so we’ve come to PMA with My Creativ’ Corner - not just with the tools to produce consumer photo products, but also with an encyclopedia of creative ideas to help retailers get the most of out our tools.”

KIS Photo-Me - Photo production tools
Villard said KIS Photo-Me Group has a global vision of providing economical tools to retailers that will enable them to produce a range of profitable, creative photo products and to escape the print price wars being waged around the world. Part of that vision is to educate photo retailers regarding the potential of the consumer photo products market and the many high-margin, customized offerings that are possible today through exhibits and presentations like My Creativ’ Corner, he said.

About Photo-Me International
Photo-Me International plc is a specialized digital imaging company focused on professional laboratories and end-consumer vending solutions. PMI has developed a unique range of digital professional processing laboratories - minilabs and central labs - and a suite of consumer vending digital imaging solutions. PMI’s minilabs have been developed through its KIS subsidiary in Grenoble, France. A worldwide enterprise with headquarters in the United Kingdom, the company operates subsidiaries in the United States, Europe, Japan and China. KIS manufactures and markets award-winning DKS minilabs, as well as innovative digital photo kiosks, photo booths and other equipment for retail photo businesses.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).