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Swifti Micro photo kiosk

Ralf Jurrien
PMA 2010 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

KIS Photo-Me Group introduced the Swifti - a versatile new “plug-n-play” micro-kiosk that lets consumers turn image files from digital cameras, cell phones, CDs/DVDs and 28 different types of media cards immediately, on-site into customized, high-margin photo keepsakes that translate into new revenues and a quick return-on-investment for the retailer. The Swifti is on display at the Photo Marketing Association trade show, March 8-11 at the Las Vegas Convention Center, in the KIS Photo-Me Group Booth, C232. It’s an excellent product for non-photo businesses - such as vacation hotels, college bookstores, amusement parks, campgrounds, nightclubs, shopping malls and conventions centers.

Swifti Micro photo kiosk

Photo kiosk - KIS Photo-Me Swifti
“Swifti users can turn a picture they just took with their digital camera or cell phone into a 4x6 photo, post card, fun card, greeting card, calendar, themed image or other keepsake immediately rather than wait until they get home or to the photo retail store - and they’ll pay a premium for this instant gratification,” said Thierry Villard, President of KIS Photo-Me Group. “This original, useful, convenient service changes the way consumers think about photo fulfillment, and it represents a very profitable business with a quick ROI.” The Swifti is designed to accept virtually any type of consumer image file in virtually any format. It accepts 28 different memory cards (including cell phone mini-cards), and is equipped with a CD/DVD reader-burner, a USB port, a Bluetooth port and an Ethernet port.

Swifti photo kiosk - Touch screen
Instructions are provided and orders are taken via a large, intuitive touch-screen pad. Output is 4x6-inch images (other formats are available) printed on sturdy postcard paper from a professional-level dye sub thermal printer. Users can receive a standard 4x6-inch print in 14 seconds, as well as a variety of customized photo output - from postcards to themed images to greeting cards and other creative output. Users also can burn image files to a CD/DVD to free up storage room on their cameras or cell phones. The Swifti holds a paper roll good for 600 prints, so replenishment of consumables is infrequent, KIS Photo-Me Group said.

PMA 2007 - Swifti photo kiosk
The unit’s footprint is a bit larger than a standard sheet of letterhead paper. A Swifti can be loaded with templates and other digital image embellishments that reflect its particular environment - for example, of the university or tourist destination - and appeal to users in that location. User payment options will include credit card, coin, counter payment and prepaid card, the company said. The Swifti micro-kiosk is available for immediate delivery; orders are being taken at PMA Booth C232.

About Photo-Me International
Photo-Me International plc is a specialized digital imaging company focused on professional laboratories and end-consumer vending solutions. PMI has developed a unique range of digital professional processing laboratories - minilabs and central labs - and a suite of consumer vending digital imaging solutions. PMI’s minilabs have been developed through its KIS subsidiary in Grenoble, France. A worldwide enterprise with headquarters in the United Kingdom, the company operates subsidiaries in the United States, Europe, Japan and China. KIS manufactures and markets award-winning DKS minilabs, as well as innovative digital photo kiosks, photo booths and other equipment for retail photo businesses.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).