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Kata Ergo-Tech camera bag collection

Ralf Jurrien
PMA 2018 Report
Friday 9th, March 2007
Posted by: Ralf Jurrien

With the introduction of its new Ergo-Tech Collection, Kata has given consumers worldwide a new reason to get excited about what they put on their backs, shoulders or belts. Boasting state-of-the-art designs that look as though they were taken from the pages of a sci-fi novel, Kata’s new bags, packs and cases are most definitely ahead of their time and were designed to be the definitive carrying solutions for today and the future. A unique blend of cutting-edge technologies and materials are at the heart of the Ergo-Tech Collection and together with its unprecedented design, are sure to elevate Kata’s position as a leading manufacturer of ergonomic and protective carrying solutions.

Kata Ergo-Tech camera bag collection

Ergo-Tech camera bag
As with the entire Kata line; the Ergo-Tech Collection will be distributed exclusively in North America by Bogen Imaging and will be showcased at PMA 2007 in Las Vegas. Developed with the mobile consumer in mind; Ergo-Tech complements lifestyles which are intertwined with electronics. In the design process Kata took into account the various gadgets and gizmos that consumers interact with on a day-to-day basis and created the ultimate on-the-go collection of carrying solutions to meet their needs. With more than 17 models, each uniquely designed to accommodate a range of electronics, including digital cameras, cell phones, MP3 players, PDAs, laptops, and more, Kata’s Ergo-Tech Collection has given a new meaning to the word versatility.

Kata Ergo-Tech collection - Imaging gear
“As we’ve seen throughout the digital revolution electronics have evolved to become a fundamental part of our everyday lives,” said Paul Wild, President of Bogen Imaging. “Not a day goes by that you don’t see people walking down the street listening to an MP3 player, talking on a cell phone or taking a picture with a digital camera. The popularity of these portable electronic devices was the primary driving force behind the launch of the Ergo-Tech Collection and Kata’s desire to offer consumers a high-tech bag to complement their high-tech gear,” added Mr. Wild. “Unlike traditional bags designed for imaging gear and its accessories, these have special compartments designed for the hi-tech electronics which the photographer often brings along. This is sure to make the Ergo-Tech Collection a hit throughout the entire consumer electronics arena.” Setting it apart from the competition and other bags in the Kata line the Ergo-Tech Collection is made from Kata’s revolutionary Elasto-Guard material.

Kata Ergo-Tech camera bag collection

Kata Ergo-Tech camera bag collection
Consisting of two layers, Elasto Guard is a flexible material that will adjust to the ever changing shapes and movements of the carrier’s body, while also able to shift shape in order to fit the variable equipment within. The external layer is made from a high-resistance stretchable knit/weave and the middle layer consists of a one to three millimeter, closed-cell, waterproof elastic foam padding. Like Kata’s Global Digital Collection (GDC), the Ergo-Tech Collection features the same, tried and trusted ‘yelloop’ internal fabric. Vibrant, scratch and static resistant, ‘yelloop’ enables the attachment of dividers and provides unmatched cushioning. While the Ergo-Tech Collection offers consumers a futuristic design, it also offers a new level of protection. Each bag features designated safe guard zones, where extra internal, modular padding is added to protect the gear within. In addition, safe guard zones also feature Flexi-Shield, a technology specifically designed for the Ergo-Tech collection. Flexi-Shield, Kata’s new, high-frequency, molded flexible reinforcement, appears in the form of ridges on the exterior of safe guard zones for ultimate protection.

Kata Ergo-Tech camera bag collection

About Bogen Imaging
Bogen Imaging Inc is a leading distributor of key accessories brands for the photographic, video, cine and lighting production markets. Bogen is an international company within the Imaging Division of the Vitec Group, which owns international the following leading brands: Manfrotto, Gitzo, Kata, National Geographic bags and Tripods, Avenger, and I.F.F. As the exclusive US distributor of Metz, Gossen, Elinchrom, Lastolite, Reflecmedia and Formatt Filters, Bogen offers the most complete range of exceptional camera and lighting accessories in the business. The Bogen Imaging international network covers the USA, Germany, France, Italy, UK and Japan.

Kata Ergo-Tech camera bag collection

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).