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Sony Alpha SLR cameras

Ralf Jurrien
PMA 2010 Report
Friday 9th, March 2007
Posted by: Ralf Jurrien

Iwas just passing by the Sony booth and was looking at the collection of Sony Alpha lenses and cameras…. Wait a minute, did I say cameras? YES, Sony showcased two new Sony Alpha digital SLR cameras without giving away specifications or date of introduction. However I managed to get some information and of course I am free to speculate of course. Megapixels? I don't know and the Sony people made sure no one is mentioning anything about this to anyone. Ok, let me start with the first new Sony Alpha digital SLR camera; this new model is aimed at the high amateur looking for a higher level of performance than the A100 for advanced users. What does this mean? Beats me, but it sure looks promising!

Sony Alpha SLR cameras

Sony Alpha digital SLR camera
According to my information the new semi professional Sony Alpha model incorporates a newly developed image sensor and BIONZ processor achieving high level total picture quality. The new Alpha SLR features in camera image stabilization and is targeted to meet the higher demands for performance and specification requirements of high amateur photographers. I would be surprised if we don't see this new Sony Alpha digital SLR camera being introduced before the holiday season!

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Sony Alpha SLR cameras

Sony Alpha professional SLR camera
The second model is supposed to become the flagship model of the Alpha series. This new professional model incorporates also a newly developed image sensor and BIONZ processor achieving high level total picture quality. The professional Sony Alpha SLR features in camera image stabilization and is targeted to meet the higher demands for performance and specification requirements of even professional photographers. When will this high end model be introduced officially or even available is very difficult to predict, however it seems that there is a big press conference coming up pretty soon after the PMA 2007, so we are gonna hold our breath a little bit longer…

Sony Alpha SLR cameras

Sony Alpha SLR lenses
And if it is not already enough I saw eight new Sony lenses being showcased next to the two new Sony Alpha digital SLR cameras. The eight new lenses seems to vary from amateur to the more professional zoom and prime lenses. The lenses missed any information or specifications so it was hard to predict any focal length or brightness of the lenses. It seems Sony finally understand that the audience is expecting more than just one model and decided to start up the fire during this PMA 2007 event. Will be continued as soon as there becomes more information available!

Sony Alpha SLR cameras

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).