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General Imaging E1240

Ralf Jurrien
PMA 2010 Report
Friday 9th, March 2007
Posted by: Ralf Jurrien

General Imaging launched the E1240 at PMA 2007, the Photo Marketing Association’s annual international conference and the leading photo industry convention and trade show. The General imaging E1240 represents the first time General Electric has bestowed its highly regarded and trusted brand on a consumer camera line. General Imaging, led by Chairman & CEO Hiroshi “Hugh” Komiya, is the exclusive worldwide licensee for the GE cameras. The GE E1240 offers popular advanced features as standard at every price point, including face tracking, image stabilization, red-eye removal, high ISO sensitivity, and panoramic stitching. The GE E1240 sets a new benchmark for point-and-shoot digital cameras with a strong product identity.

General Imaging E1240

GE E1240 camera - 12 megapixel
A GE point-and-shoot camera that offers 12 megapixels of resolution? It doesn’t get much better. That is, until you compare the GE E1240 to other 12-megapixel cameras and discover what a bargain it is, too. Like all our cameras, the E1240 is designed with a simple, intuitive user interface so anybody can use it. A 4X optical zoom and a 6.3X digital zoom combine to create a maximum zoom of 25.2X. And a spacious 3-inch LCD screen makes it easy to view the images you are capturing. Compact and stylish, the E1240 will surprise you with everything it can do. Additional features like in-camera panoramic stitching, red-eye removal, face-tracking, electronic stabilization and MPEG-4 movie recording give it all the functionality you want.

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General Imaging E1240 digital camera - SDHC memory card
An SD/SDHC memory card slot, expandable up to an amazing 4 gigabytes, allows you to add plenty of storage space. And a rechargeable Lithium-ion battery will keep you from constantly switching out batteries. Compare the other 12-megapixel cameras on the market to the E1240. We’re confident you’ll quickly see why it’s one of the first cameras worthy of the GE name.

GE E1240 camera - Specifications
• Series: E series
• Model: E1240
• Mega Pixel: 12MP
• Optical Zoom: 4X
• LCD Size: 3.0”
• Image Stabilizer: Electrical
• Face Tracking: Yes
• True ISO: 3200
• Panorama Stitching: Yes
• Red-Eye Removal: Yes

General Imaging E1240

About General Imaging
Hiroshi “Hugh” Komiya had already been at the pinnacle of business. He spent nearly three decades with Bridgestone Firestone, the global tire company. Then it was on to the camera business, where he worked for Olympus Corporation for more than a decade, culminating in his tenure as President of Olympus Imaging Corporation. Not a bad record, to be sure. He retired on June 29, 2005, at the age of 63, and like retirees the world over, he soon had a lot more time to perfect his golf swing. And that was nice for a while. But the kind of drive that gives Komiya his greatest thrill doesn’t come from a tee shot. It comes from a business challenge met and conquered. It’s the drive behind the entrepreneurial spirit, the drive of ingenuity, the drive of one who has seen the inside of a big corporation, learned from it, and dreamed of a better way.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).