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General Imaging E1040

Ralf Jurrien
PMA 2010 Report
Friday 9th, March 2007
Posted by: Ralf Jurrien

General Imaging launched the E1040 at PMA 2007, the Photo Marketing Association’s annual international conference and the leading photo industry convention and trade show. The General imaging E1040 represents the first time General Electric has bestowed its highly regarded and trusted brand on a consumer camera line. General Imaging, led by Chairman & CEO Hiroshi “Hugh” Komiya, is the exclusive worldwide licensee for the GE cameras. The GE E1040 offers popular advanced features as standard at every price point, including face tracking, image stabilization, red-eye removal, high ISO sensitivity, and panoramic stitching. The GE E1040 sets a new benchmark for point-and-shoot digital cameras with a strong product identity.

General Imaging E1040

GE E1040 camera - 10 megapixel
Just one look at the GE E1040 and you’ll know it’s made to perform flawlessly. Clad in a compact and ultra-contemporary body, this 10-megapixel camera exudes an attitude that lets casual photographers know it means serious business. Its 4X optical zoom and a 5.7X digital zoom put your lens right in the heart of the action. With the E1040’s generous 3-inch LCD screen, you won’t have to guess what your picture is going to look like. And a simple, intuitive user interface makes it easy to navigate through the camera’s many functions. Don’t want to wait to touch up your pictures on your computer? No problem. The E1040 offers both in-camera panoramic stitching and red-eye removal.

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General Imaging E1040 digital camera - SDHC flash memory
And with other great features like face-tracking, electronic stabilization, MPEG-4 movie recording, a Lithium-ion battery and a 4 gigabyte SD/SDHC expansion slot, this camera will quickly become indispensable. The E1040 may be an intermediate point-and-shoot camera, but its features are top-of-the-line. That’s why it’s one of the first cameras worthy of the GE name.

GE E1040 camera - Specifications
• Series: E series
• Model: E1040
• Mega Pixel: 10MP
• Optical Zoom: 4X
• LCD Size: 3.0”
• Image Stabilizer: Electrical
• Face Tracking: Yes
• True ISO: 3200
• Panorama Stitching: Yes
• Red-Eye Removal: Yes

General Imaging E1040

About General Imaging
Hiroshi “Hugh” Komiya had already been at the pinnacle of business. He spent nearly three decades with Bridgestone Firestone, the global tire company. Then it was on to the camera business, where he worked for Olympus Corporation for more than a decade, culminating in his tenure as President of Olympus Imaging Corporation. Not a bad record, to be sure. He retired on June 29, 2005, at the age of 63, and like retirees the world over, he soon had a lot more time to perfect his golf swing. And that was nice for a while. But the kind of drive that gives Komiya his greatest thrill doesn’t come from a tee shot. It comes from a business challenge met and conquered. It’s the drive behind the entrepreneurial spirit, the drive of ingenuity, the drive of one who has seen the inside of a big corporation, learned from it, and dreamed of a better way.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).