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General Imaging E850

Ralf Jurrien
PMA 2010 Report
Friday 9th, March 2007
Posted by: Ralf Jurrien

General Imaging launched the E850 at PMA 2007, the Photo Marketing Association’s annual international conference and the leading photo industry convention and trade show. The General imaging E850 represents the first time General Electric has bestowed its highly regarded and trusted brand on a consumer camera line. General Imaging, led by Chairman & CEO Hiroshi “Hugh” Komiya, is the exclusive worldwide licensee for the GE cameras. The GE E850 offers popular advanced features as standard at every price point, including face tracking, image stabilization, red-eye removal, high ISO sensitivity, and panoramic stitching. The GE E850 sets a new benchmark for point-and-shoot digital cameras with a strong product identity.

General Imaging E850

GE E850 camera - Optical zoom
The GE E850 may be an intermediate point-and-shoot camera, yet it gives you features and megapixels that other camera companies put in their top-of-the-line models. First, there is a generous 8-megapixel rating for capturing every detail of your images. Then there is a 28mm equivalent wide angle lens. It makes taking great indoor group pictures easier because subjects don’t have to squeeze uncomfortably close together to fit into the pictures. The E850’s 5X optical zoom and the 5.1X digital zoom provide super focal flexibility. And the camera’s large 3-inch LCD screen means you won’t have to squint to see what you’re capturing. A simple, intuitive user interface makes the E850 easy to use even for novices.

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General Imaging E850 digital camera - SDHC memory card
Its slim and stylish design is also jam packed with great features like in-camera panoramic stitching, red-eye removal, face tracking, electronic stabilization and MPEG-4 movie recording. The E850 comes with a rechargeable Lithium-ion battery for non-stop picture taking. And its memory can be expanded up to 4 gigabytes with SD or SDHC memory cards. Compare the E850 with other 8-megapixel cameras and you’ll see why it’s one of the first cameras worthy of the GE name.

General Imaging E850

GE E850 camera - Specifications
• Series: E series
• Model: E850
• Mega Pixel: 8MP
• Optical Zoom: 5X
• LCD Size: 3.0”
• Image Stabilizer: Electrical
• Face Tracking: Yes
• True ISO: 1600
• Panorama Stitching: Yes
• Red-Eye Removal: Yes

About General Imaging
Hiroshi “Hugh” Komiya had already been at the pinnacle of business. He spent nearly three decades with Bridgestone Firestone, the global tire company. Then it was on to the camera business, where he worked for Olympus Corporation for more than a decade, culminating in his tenure as President of Olympus Imaging Corporation. Not a bad record, to be sure. He retired on June 29, 2005, at the age of 63, and like retirees the world over, he soon had a lot more time to perfect his golf swing. And that was nice for a while. But the kind of drive that gives Komiya his greatest thrill doesn’t come from a tee shot. It comes from a business challenge met and conquered. It’s the drive behind the entrepreneurial spirit, the drive of ingenuity, the drive of one who has seen the inside of a big corporation, learned from it, and dreamed of a better way.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).