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General Imaging Cameras at PMA 2007

Mark Peters
PMA 2010 Report
Wednesday 7th, March 2007
Posted by: Mark Peters

General Imaging launched its highly anticipated line of GE-branded digital cameras at PMA 07, the Photo Marketing Association’s annual international conference and the leading photo industry convention and trade show. The line of eight cameras represents the first time General Electric has bestowed its highly regarded and trusted brand on a consumer camera line. General Imaging, led by Chairman & CEO Hiroshi “Hugh” Komiya, is the exclusive worldwide licensee for the GE cameras. General Imaging, based in California, lifted the wraps on eight cameras in all, from the entry level to the “prosumer” level, along with a photo printer that will create beautiful prints.

General Imaging Digital Cameras

PMA 2007 - GE digital cameras
All of the GE cameras offer popular advanced features as standard at every price point, including face tracking, image stabilization, red-eye removal, high ISO sensitivity, and panoramic stitching. The GE line sets a new benchmark for point-and-shoot digital cameras with a strong product identity that combines both ease of operation and a handsome consistency in look and feel across all models. “Consumers are demanding not just advanced features but stylish designs,” Komiya said. “And General Imaging is meeting that demand with cameras that are a statement of style while offering all the latest technology.”

GE A Series cameras - 2.5 inch LCD screen
The most affordable, entry-level GE digital cameras. Remarkably feature-rich cameras for first-time buyers or those upgrading from first-generation digital cameras. Both include a generous 2.5-inch LCD screen. Powered by two AA alkaline batteries.
• The A730 features a 3x optical zoom and 7 megapixels of resolution.
• The A830 offers 3x optical zoom and 8 megapixels.

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General images E Series - Optical zoom lens
The intermediate level of the GE models offers features found on other brands’ top-of-the-line models. The E1030 features a 2.7-inch LCD; all others in this series offer a spacious 3-inch screen. All are powered by rechargeable lithium-ion batteries.
• GE E850 includes a 28mm equivalent wide-angle lens,
• 5x optical zoom and 8 megapixels.
• GE E1030 offers a 3x optical zoom and 10 megapixels.
• GE E1040 includes a 4x optical zoom and 10 megapixels.
• GE E1240 features a 4x optical zoom and 12 megapixels.

General Imaging G1 - 2.5 inch LCD monitor
The signature GE camera is its most compact model (3⅝ inches wide x 2˝ inches high), yet it’s big on performance. Perfect for soccer moms or anyone else on the go who wants a superb, snazzy point-and-shoot camera. Includes a 3x optical zoom, a vibrant 2.5-inch LCD screen, 7 megapixels, and a rechargeable lithium-ion battery.

General Imaging Digital Cameras

General Imaging X1 - 8 Megapixels
The General Imaging X1 is a high-performance camera for the more serious photographer. Boasts state-of-the-art optical image stabilization, 12x optical zoom, a 2.5-inch LCD screen, 8 megapixels, and a handgrip. Powered by four AA batteries.

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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.