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Lastolite HiLite background

Ralf Jurrien
PMA 2008 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

Photographers and their clients have opted for a contemporary look in portrait photography. By using simple white backgrounds, informal posing arrangements and unusual camera angles, photographers have been able to capture this desired effect, but it’s not always easy. At PMA 2007, Lastolite, renowned throughout the world for its vast array of photographic imaging solutions, will be showcasing its new HiLite background - the ultimate solution for photographers looking to enhance their portrait photography with backlit perfection. Photographers have found it hard to master the white background, specifically because of the fact that the surface must be lit separately from the subject to avoid shadows.

Lastolite HiLite background

Lastolite HiLite illuminated background
With the Lastolite HiLite illuminated background, photographers have a versatile and evenly lit surface that will give them the ability to deliver images beyond their clients’ expectations. The unique design allows the HiLite to be backlit allowing the subject to stand as close as 16 inches to the background without casting a shadow. The fully collapsible background is self supporting and sets up in minutes making it easy to use and transport. An optional Super White Washable Vinyl train can be attached to either the long or short side of the HiLite for perfect head to toe shots. The HiLite is available in two sizes: 5ft x 7ft and 6ft x 7ft.

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About Bogen Imaging
Bogen Imaging Inc is a leading distributor of key accessories brands for the photographic, video, cine and lighting production markets. Bogen is an international company within the Imaging Division of the Vitec Group, which owns international the following leading brands: Manfrotto, Gitzo, Kata, National Geographic bags and Tripods, Avenger, and I.F.F. As the exclusive US distributor of Metz, Gossen, Elinchrom, Lastolite, Reflecmedia and Formatt Filters, Bogen offers the most complete range of exceptional camera and lighting accessories in the business. The Bogen Imaging international network covers the USA, Germany, France, Italy, UK and Japan.

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PMA 2009 - The digital SLR camera market is booming. Compared to last year the DSLR camera sales increased with impressive numbers and it seems the digital SLR camera has become a mass consumer product. New entry level D-SLR cameras with 6 Megapixels surprisingly were welcomed very well by the amateur photographer and it seems that within this segment of the digital camera market the resolution range of 6 - 10 Megapixel fulfils the need of the amateur photographer. Without lenses the digital SLR camera would not be complete and it is for that reason we see a huge number of digital SLR lens introductions appear this year. There are multiple camera manufacturers offering their best own brand solution for its DSLR camera, but there are even more specialized lens manufacturers who offer an impressive number of lens solutions too. Keep your eye on the digital SLR lens section of this PMA 2009 report for the latest introductions!