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Lastolite HiLite background

Ralf Jurrien
PMA 2018 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

Photographers and their clients have opted for a contemporary look in portrait photography. By using simple white backgrounds, informal posing arrangements and unusual camera angles, photographers have been able to capture this desired effect, but itís not always easy. At PMA 2007, Lastolite, renowned throughout the world for its vast array of photographic imaging solutions, will be showcasing its new HiLite background - the ultimate solution for photographers looking to enhance their portrait photography with backlit perfection. Photographers have found it hard to master the white background, specifically because of the fact that the surface must be lit separately from the subject to avoid shadows.

Lastolite HiLite background

Lastolite HiLite illuminated background
With the Lastolite HiLite illuminated background, photographers have a versatile and evenly lit surface that will give them the ability to deliver images beyond their clientsí expectations. The unique design allows the HiLite to be backlit allowing the subject to stand as close as 16 inches to the background without casting a shadow. The fully collapsible background is self supporting and sets up in minutes making it easy to use and transport. An optional Super White Washable Vinyl train can be attached to either the long or short side of the HiLite for perfect head to toe shots. The HiLite is available in two sizes: 5ft x 7ft and 6ft x 7ft.

About Bogen Imaging
Bogen Imaging Inc is a leading distributor of key accessories brands for the photographic, video, cine and lighting production markets. Bogen is an international company within the Imaging Division of the Vitec Group, which owns international the following leading brands: Manfrotto, Gitzo, Kata, National Geographic bags and Tripods, Avenger, and I.F.F. As the exclusive US distributor of Metz, Gossen, Elinchrom, Lastolite, Reflecmedia and Formatt Filters, Bogen offers the most complete range of exceptional camera and lighting accessories in the business. The Bogen Imaging international network covers the USA, Germany, France, Italy, UK and Japan.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).