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ColorVision PrintFix Pro 2.0

Ralf Jurrien
PMA 2010 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

Datacolor, a world leader in color technology, announced the arrival of ColorVision PrintFix Pro 2.0. The free software upgrade to its TIPA award winning PrintFix Pro and PrintFix Pro Suite printer profiling solutions are now available for download at the ColorVision web site.The PrintFix Pro 2.0 upgrade gives photographers and designers valuable new features to enhance the quality of tinted and black and white prints. Features include a new gray axis algorithm, advanced profiles settings, and new soft proof capabilities-allowing preview of custom profiles and settings before making a test print. Users may also build a range of custom printer profiles for differing black and white tints.

ColorVision PrintFix Pro 2.0

DataColor ColorVision PrintFix Pro 2.0
“PrintFix Pro 2.0 enables photographers and designers to produce their own gallery quality black and white prints,” said Krista Behrend, Datacolor’s Digital Imaging Product Manager for the ColorVision business unit. “This software upgrade brings back the magic of black and white prints with superior detail, gradation, neutrality, and gray balance. Combined with subtle shadow detail, full highlights, bright whites and rich blacks -PrintFix Pro 2.0 is the first highly accurate but affordable printer profiling solution available. It puts gallery quality prints easily within reach of any photographer.”

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ColorVision PrintFix Pro 2.0 - Features
• New Gray Axis Algorithm - Extended Grays Target allows users to add precision gray and near gray data to profiles, enhancing quality of Tinted and Black and White prints
• New Curves Import Function - Total control over Black & White Tinting curves in your Image Editor-allows users to apply adjusents to the profile rather than to each individual image
• New Profile Softproof Capabilities - See the effect of custom profile and settings changes even before making a test print. No more wasted paper and ink!
• New Multiple Test Image options - Now users can switch easily from the standard test images or use their own personal images
• New Advanced Presets - Easily select pre-built or custom sets of advanced profiles settings to produce profiles with specific combinations of highlight and shadow tint, and detail

ColorVision PrintFix Pro 2.0

Colorvision PrintFix Pro 2.0
"PrintFix Pro 2.0 is the most important innovation in print workflow to date. Through its powerful ICC profiling and intuitive tools, this software introduces a new efficiency and level of creative control for accurate and consistent color to black and white printing," said Gregory Schern, President of Moab Paper Company.

About PrintFix Pro
Combining ease-of-use, high-precision accuracy, and breakthrough affordability, Datacolor’s ColorVision PrintFix Pro enables any photographer or designer to produce gallery quality prints. PrintFix Pro precisely profiles and calibrates any RGB-driven inkjet, dye-sub, thermal, chemical, or laser printer with virtually any media, dramatically improving the quality of prints.

About PrintFix Pro Suite
Datacolor’s ColorVision PrintFix Pro Suite is packaged with Spyder2Pro taking color calibration to a whole new level. This all-in-one digital imaging solution not only calibrates printers, but also CRT, LCD, notebook, and front projector displays. Spyder2Pro provides photographers and designers with the most complete solution for consistent digital color control throughout the digital imaging workflow - from monitor calibration to creating custom printer profiles for final print output. Datacolor’s ColorVision PrintFix Pro Suite was recently recognized as the winner of the 2006 TIPA award for “Best Color Management System”.

About Datacolor
Because color matters, leading businesses, creative professionals, and consumers worldwide choose Datacolor’s innovative technology solutions to consistently achieve the right color. A Swiss-held company, Datacolor’s strong worldwide presence encompasses global manufacturing and operational facilities as well as an international strategic network of sales and support offices.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).