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SanDisk Ultra II 8GB SDHC

Mark Peters
PMA 2009 Report
Thursday 8th, March 2007
Posted by: Mark Peters

SanDisk Corporation introduced an 8-gigabyte (GB) SanDisk Ultra II SD High Capacity (SDHC) memory card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video. The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center. The SanDisk Ultra II SDHC memory card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec. The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards.

SanDisk Ultra II 8GB SDHC

SanDisk MicroMate USB cardreader
The card carries a Class 4 speed rating. The SanDisk MicroMate USB 2.0 reader, which normally retails for $19.99, will be included with the 8GB SanDisk Ultra II SDHC card at no extra charge. SDHC cards require an SDHC-compatible reader to transfer images from card to computer, and the MicroMate readers work with both SDHC and SD cards.

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SanDisk 8GB SDHC flash memory card - MicroMate Reader
“As new SDHC-compatible digital still cameras and camcorders arrive on the market with greater frequency, consumers should select a memory card that meets the demands of these devices,” said Anna Enerio, retail product marketing manager at SanDisk. “This combination of an 8GB SanDisk Ultra II SDHC card and a MicroMate reader gives consumers high capacity, proven performance and convenience at an exceptional value.”

SanDisk Ultra II 8GB SDHC

SanDisk Ultra II 8GB SDHC memory - Speed Classes
The 8GB SanDisk Ultra II SDHC card adheres to the SD 2.00 specification, a new design that is required for cards and cameras to support capacities from 4GB to 32GB. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card.

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The PMA International Convention and Trade Show is known to attract many visitors from all over the World. Professional photographers, retailers, repurchase organizations, and just about every person related to digital imaging. The PMA 2009 offers many chances to enhance your network and to experience new possibilities. Naturally, these activities are followed closely by a large number of journalists. This year, more than 600 PMA exhibitors will be presenting their new product line. Some in tiny booths, whilst others are on huge stages, with the product as the central point of a show. Last year's PMA 2008 show focused on digital SLR cameras. At this year's show, we will once again be able to admire the successful DSLRs in all their forms and sizes. If you want to stay completely up-to-date on the latest digital imaging news, keep your eye on the special PMA report!