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SanDisk Ultra II 8GB SDHC

Mark Peters
PMA 2008 Report
Thursday 8th, March 2007
Posted by: Mark Peters

SanDisk Corporation introduced an 8-gigabyte (GB) SanDisk Ultra II SD High Capacity (SDHC) memory card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video. The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center. The SanDisk Ultra II SDHC memory card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec. The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards.

SanDisk Ultra II 8GB SDHC

SanDisk MicroMate USB cardreader
The card carries a Class 4 speed rating. The SanDisk MicroMate USB 2.0 reader, which normally retails for $19.99, will be included with the 8GB SanDisk Ultra II SDHC card at no extra charge. SDHC cards require an SDHC-compatible reader to transfer images from card to computer, and the MicroMate readers work with both SDHC and SD cards.

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SanDisk 8GB SDHC flash memory card - MicroMate Reader
“As new SDHC-compatible digital still cameras and camcorders arrive on the market with greater frequency, consumers should select a memory card that meets the demands of these devices,” said Anna Enerio, retail product marketing manager at SanDisk. “This combination of an 8GB SanDisk Ultra II SDHC card and a MicroMate reader gives consumers high capacity, proven performance and convenience at an exceptional value.”

SanDisk Ultra II 8GB SDHC

SanDisk Ultra II 8GB SDHC memory - Speed Classes
The 8GB SanDisk Ultra II SDHC card adheres to the SD 2.00 specification, a new design that is required for cards and cameras to support capacities from 4GB to 32GB. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card.

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The digital SLR camera market is booming. Compared to last year the DSLR camera sales increased with impressive numbers and it seems the digital SLR camera has become a mass consumer product. New entry level D-SLR cameras with 6 Megapixels surprisingly were welcomed very well by the amateur photographer and it seems that within this segment of the digital camera market the resolution range of 6 - 10 Megapixel fulfils the need of the amateur photographer. Without lenses the digital SLR camera would not be complete and it is for that reason we see a huge number of digital SLR lens introductions appear this year. There are multiple camera manufacturers offering their best own brand solution for its DSLR camera, but there are even more specialized lens manufacturers who offer an impressive number of lens solutions too. Keep your eye on the digital SLR lens section of this PMA 2007 report for the latest introductions!