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ArcSoft Print Creations

Ralf Jurrien
PMA 2010 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

ArcSoft, Inc. announced the addition of three new applications to the ArcSoft Print Creations product suite at PMA 2007. Photo Book, Photo Calendar and Funhouse applications are now available for OEM licensing along with the existing Greeting Card application. Each software comes packed with a full set of professionally designed themes and layouts for all occasions and in all kinds of styles. End-users personalize the themes with their own digital pictures and text. OEMs can easily supply additional creative content. All of the Print Creations applications - Greeting Card, Photo Calendar, Album Page, Photo Book, and Funhouse - are available in both Windows and Macintosh versions for OEM licensing.

ArcSoft Print Creations at PMA
“In minutes, Print Creations users can put together a fully-personalized, high-quality photo book, calendar or album page, that people will want to print over and over again,” said Michael Downs, ArcSoft Vice President of Marketing and Business Development. “And since the software includes both ‘Get New Templates’ and ‘Get New Projects’ features, OEMs can continually provide their customers with compelling new reasons to print.”

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ArcSoft Print Creations - Features
• Configure their ideal bundle by choosing the applications that work best
• Easily brand or customize the software with logos, marketing messages, paper and printer profiles, and links to their own online print service
• Supplement the program’s library of professionally designed project templates
• Automatically offer fresh, new content and additional project types to end-users through a built-in upgrade mechanism

About ArcSoft
ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).