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DxO digital auto focus camera modules

Ralf Jurrien
PMA 2010 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

DxO Labs announces a licensing agreement and a strategic cooperation with STMicroelectronics to develop and bring to market breakthrough imaging sensors and camera modules featuring DxO Digital Optics, a revolutionary embedded imaging technology. A generation of STMicroelectronics imaging modules will feature full auto-focus functionality without any motor or moving parts, enabling DxO Digital Optics fixed lens optics to deliver sharp images from a very short distance to infinity. The resulting products will initially target the high-end mobile imaging market DxO Digital Optics DAF EDoF Priority is just one of the implementations enabled by DxO Digital Optics technology.

DxO digital auto focus camera
For cameraphone vendors, DxO Digital Auto-Focus is a more efficient alternative to traditional mechanical actuator-based auto-focus. It acts instantaneously, drastically shrinks module size, significantly reduces power consumption, and contributes to substantial cost reductions while providing better image quality even in very low light conditions. One of the hot features long sought by cameraphone vendors is extended depth-of-field (EDoF). Unlike traditional actuator-based auto-focus which tends to deliver limited depth of field, DxO Digital Optics DAF EDoF Priority provides a uniformly sharp image from the foreground to the background.

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DxO Labs - DxO digital optics
“Extending the depth of field of fixed focus high resolution camera modules while preserving image quality and keeping costs down is the dream of our industry. DxO Labs, with DxO Digital Optics, has definitely the right technology to achieve this goal,” says Philippe Quinio, STMicroelectronics' Imaging Division Marketing Director. “We are very pleased to work with STMicroelectronics on DxO Digital Optics auto-focus-enabled products,” adds Jerome Meniere, CEO of DxO Labs. “Recognized by the industry for their mastery of the entire embedded imaging chain, from silicon sensors to fully tested modules, STMicroelectronics is a great partner with whom to bring such advanced full camera module solutions to market.”

About DxO Labs
DxO Labs offers products and solutions ensuring excellence in digital imaging. DxO Labs develops and licenses intellectual property serving the entire digital imaging chain: licensing of optics and silicon architectures for embedded still and video image processing; image quality evaluation and measurement tools and methodologies; image quality enhancement software for consumers. The company’s key customers and partners include:
• Consumer electronics such as digital camera vendors and cameraphones vendors;
• Imaging components suppliers: camera module manufacturers and sensor vendors;
• Demanding photographers, as well as photography journalists and imaging experts.
• DxO Labs’ product portfolio is steadily finding a place at the heart of advanced consumer electronics and world-class industry imaging systems where “Image Science by DxO” becomes a reference for quality.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).