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HP Photosmart R837

Ralf Jurrien
PMA 2010 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

Take stunning 7.2 megapixel photos with the powerful, easy-to-use HP Photosmart R837 Digital Camera. This camera features a large 7.6cm (3-inch) image display and an extra-wide viewing angle up to 170 degrees, perfect for viewing photos indoors and outdoors. Enhance photos in-camera with HP touch-up for the removal of blemishes and the latest generation of HP Real Life technologies, including HP Design Gallery with slimming and industry-leading in-camera red-eye removal. The HP Photosmart R837 Digital Camera also features pet-eye fix and HP steady photo anti-shake to help prevent blurred photos. HP Real Life technologies help take the guesswork out of digital photography, making it easy to produce great photos.

HP Photosmart R837 - Technical Specifications
• 7.2-megapixel resolution
• 24x zoom - 3x optical, 8x digital
• Dimensions/Weight: 10cm (3.91 in) (W) x 2.7cm (1.06 in) (D) x 6.4cm (2.54 in) (H) (includes protrusions) 155 grams without battery
• PictBridge support
• JPEG (Exif 2.2)
• Support/Connectivity: USB Connectivity, USB-compatible PC with Windows Vista, 2000, XP Home, XP Professional, XP Professional x64, USB-compatible Macintosh computer with Mac OS X v10.3.9, 10.4 and later

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HP R837 Camera - More specifications
• Industry-leading in-camera red-eye removal and pet-eye fix.
• Adaptive Lighting Technology automatically adjusts high-contrast photos.
• HP Design Gallery adds artistic effects and borders to photos right on the camera - apply slimming effect, remove blemishes, brighten photos and more - no PC or software required.
• In-camera panorama stitching allows the user to align, capture and review a panorama image on the camera and stitch up to five photos together to save as one image for easy printing before downloading to a computer.
• HP Photosmart Express makes sharing, printing and saving digital photos easy - users simply take a photo and select its destination right on the back of the camera.
• HP Photosmart Premier software allows users to edit, organise, print, share and archive digital photos.
• Meets HP’s general specification for the Environment, which includes compliance with the EU ROHS Directive (focus: lead, cadmium, mercury, PBDE, PBDP).
• Easily transfer photos, save, view, print and share photos on a PC, Snapfish and TV, and recharge in-camera battery, plus a spare, using optional HP Photosmart 6221 Premium Camera Dock.
• Spend more time shooting and sharing photos by quickly charging the HP Photosmart R837 Digital Camera’s included high-capacity, lithium-ion battery in one hour or less with the optional HP Photosmart Quick Recharge Kit for R-series cameras.

HP Photosmart R837 digital camera - Price & Availability
Estimated street price €229.99. Price stated is EMEA Manufacturer’s Recommended Selling Price (MRSP) including VAT and is subject to change - actual price may vary by country. Expected to be available for purchase April 2007 in EMEA.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the 2010 PMA International Convention & Trade Show in Anaheim Convention Center (California, US).