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HP Photosmart M537

Ralf Jurrien
PMA 2010 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

The HP Photosmart M537 Digital Camera makes photo-taking fun and easy. Snap 6-megapixel photos and easily view them indoors or outdoors on the 6.35cm (2.5-inch) display. Easy buttons and menus make photo-taking simple. Users can produce great, true-to-life photos with the HP M537. The camera features HP steady photo anti-shake, to prevent blurred photos in lower light accounting for hand shake and moving subjects, and industry-leading in-camera red-eye removal. The HP Photosmart M537 will be sold at an estimated street price of €139. Price stated is EMEA Manufacturer’s Recommended Selling Price (MRSP) including VAT. The HP M537 will be delivered with one-year limited hardware warranty.

HP Photosmart M537 - Features
• 6-megapixels for stunning 10x15cm (4x6-inch) prints and enlargements up to poster size.
• Zoom in for clear distance shots with 18x total zoom - 3x optical, 6x digital.
• Easily see your photos - indoors or out - on a bright, 6.35cm (2.5-inch) display.
• HP steady photo anti-shake feature helps to prevent blurred photos in lower light accounting for hand shake and moving subjects.
• Get everything you need to start sharing photos right out of the box, incl. 16MB internal memory.
• Grab the camera and start snapping - intuitive buttons and menus make photo-taking a breeze.
• Recording your memories is simple using one-touch video with audio.
• Tag your favourite photos right on the camera, making organisation and sharing easier when you upload to HP Photosmart Essential software.
• Microsoft Windows Vista ready.

lala

HP M537 - Additional features
HP Real Life technologies help take the guesswork out of digital photography, making it easy to produce great photos that are crisp, realistic and true-to-life. HP Real Life technologies include:
• Industry-leading in-camera red-eye removal.
• HP Design Gallery adds creativity right on the camera with the ability to change colours and add borders to photos right on the camera - no PC or software required.
• Snap a photo and decide right away where to email it, using HP Photosmart Express.
• Meets HP’s general specification for the Environment, which includes compliance with the EU ROHS Directive (focus: lead, cadmium, mercury, PBDE, PBDP).
• Get brilliant photos without leaving home using Snapfish, an online service of HP.
• Easily recharge and transfer photos to your PC or printer, using optional HP Photosmart 2200 Digital Camera Dock.
• Spend more time snapping and sharing photos by easily charging the HP Photosmart M537 digital camera with the optional HP Photosmart Easy Recharge Kit for AA Cameras.

HP Photosmart M537 - Specifications
• 6-megapixel resolution
• 18x zoom - 3x optical, 6x digital
• Dimensions (WxDxH): 9.6cm (3.8in) x 3.1cm (1.23in) x 6.4cm (2.5in)
• Weight: 142 grams without battery
• PictBridge support
• JPEG (Exif 2.2)
• Support/Connectivity: USB Connectivity, USB-compatible PC with Windows Vista, 2000, XP Home, XP Professional, XP Professional x64, USB-compatible Macintosh computer with Mac OS X v10.3.9, 10.4 and later

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).